A great deal of passion and motivation pushed Ilaria to transform an offline family business into an eBay store.
The stationery shop Zanetta was established in 1971 in Omegna, Italy when Ilaria's father took over the business from his aunts, and decided to reopen the shop. In 2000 they decided to open a new store, focused on office supplies. To overcome the lack of physical clients and to keep up with their competitors’ online activity, in 2014, Ilaria suggested to her dad that they open an eBay store, which she now manages. An online eBay presence meant that they could reach new customers from outside of their town. For Ilaria, getting online was a step forward and a way of bringing their historical business into a modern world that is continuously changing.
Ilaria loves that eBay supports uncommon and unique items, making it possible for them to sell special products all over the world. Ilaria shared that the secret to a successful eBay store is to have a mix of standard and unique products and a direct and human relationship with customers - a virtual customer relationship is no different from a face-to-face one.