“eBay buyers may not know your brand, but are reassured when they use eBay. It removes a lot of the barriers to setting up an ecommerce business.” - Olivier Dierckx
GPA, a used car parts company based in France, started with a physical store. The company also launched a website, but traffic and sales were low. In 2014, Olivier Dierckx was hired to lead digital development and set up a store on eBay to test the waters.
The business quickly saw that the eBay platform worked well, was simple to use, offered flexibility and required little investment. With a little help from eBay the company was able to sell rare spare auto parts and accessories at low prices and benefit from the development of e-commerce in this market.