Cristiano Ronaldo partners with Monster to launch ROC Live Life Loud on eBay

eBay Staff

The new consumer electronics company will combine the world’s most popular athlete with the quality sound of Monster Products and the global reach of eBay.

"Everything in my life is about performance and quality,” said Ronaldo. "We launched ROC Live Life Loud to give my fans around the world direct access to high design and the best sound quality on the market.” 

ROC LLL has a joint venture partnership with leading consumer electronics company Monster Products.  Monster is designing and manufacturing an exclusive lifestyle electronics collection curated by Ronaldo. The ROC SPORT line features Bluetooth on-ear (Roc Sport Freedom by Monster $249.95) and in-ear headphones (Roc Sport SuperSlim by Monster $199.95) and speakers (Roc Sport BackFloat by Monster SRP: $199.95), as well as wired over-ear headphone (Roc Sport Black Platinum by Monster $299.95) that puts you in the action - pushing the limits with durable, hard-edged yet streamlined design and all featuring Pure Monster Sound. ROC LUXE – which will launch in the fall - takes you off the pitch and into Ronaldo’s jet-set quest for the ultimate in design and quality. These unique, sleek and sartorial accessories are for those ready to experience a piece of the Ronaldo lifestyle. 

“Ronaldo is the best in the world, and we feel that Monster makes some of the best consumer electronics in the world,” said Head Monster Noel Lee. “So we believe that Ronaldo will open up our award winning products to a whole new global audience.”

The driving force behind ROC is the company’s mission to deliver incredible design along with the most innovative technology and exceptional sound quality directly to Ronaldo’s social and digital audience, including his 104 million fans on Facebook – the largest Facebook following in the world 

To that end, ROC secured a digital partnership – a launch agreement with eBay for worldwide distribution. As the exclusive launch platform for ROC Live Life Loud, eBay’s 157 million customers worldwide will enjoy access to ROC’s innovative new products, and a new way to connect with one of the world’s most successful and celebrated athletes. 

"eBay connects shoppers around the world to the things they need and love, and the interests and passions that mean the most to them,” said Jay Hansen, vice president of eBay vertical experiences. “Fútbol is one of the most globally loved sports, and eBay is pleased to connect Ronaldo’s fanbase and followers with exclusive items that help bring their enthusiasm for Ronaldo’s lifestyle to life.”

Following the launch, ROC LLL will expand with additional innovative, exclusive retail partnerships to be announced throughout the world. 

About ROC Live Life Loud: 
ROC Live Life Loud was founded as a partnership between three parties: global football superstar Cristiano Ronaldo, branding and retail expert Incubrand and leading digital content company Shareability. The company is focused on audio technology and mobile accessories for a young, on-the-go, global audience. ROC has a partnership with Monster Products to create a dynamic line of audio products including headphones and speakers. The company launched in August 2015 and is based in Los Angeles, CA.

About Monster: 
For the past 35 years, Monster® has been a catalyst for innovation and big ideas. With innovation and advanced engineering, its mantra of Always Lead Never Follow has inspired the company to create some of the most exciting products in consumer electronics. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable - an immediate hit. Monster® engineered and manufactured the sounds of Beats® headphones changed the world, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because the Music Matters. 

Explore the world of Monster at To become a fan of Monster® products, please follow us on Facebook ( or Twitter (

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Contact Information:

For Monster: Sara Trujillo @ sara(at)trujillopr(dot)com – 917- 295-5491

For ROC: Dawn @ dawn(at)millerpr(dot)com - 323-648-4151

For eBay: Kari Ramirez @ press(at)ebay(dot)com