eBay Australia’s Fashion Gallery Launches, Featuring Renowned Brands

eBay Inc. Staff

Almost 30 brands have partnered with the new destination site for the launch.

In an exciting development down under, eBay Australia has just launched the Fashion Gallery – a new dedicated home for online fashion that is bursting at the seams with renowned local and international fashion brands.

Brands on the Fashion Gallery will offer new in-season, as well as sale stock for both men and women, all available at fixed prices. The new destination site is a critically important strategic initiative likely to transform the Australian fashion retail landscape, as Hamish Moline, Director Categories for eBay Australia and New Zealand, noted.

“With online fashion sales in Australia expected to reach $3.4 billion by 2015, the Fashion Gallery addresses Australians’ growing appetite to browse and buy new in-season and sale clothing, shoes and accessories online,” Moline said.

Equally important is the quality of the almost 30 brands with which eBay Australia has partnered for launch. They include Witchery, Mimco, Marcs, Alannah Hill, Bardot, David Lawrence, Herringbone, Jigsaw, Pilgrim, Savile Row, Seduce, Supre and ZANEROBE. Utilizing the global nature of the marketplace, U.K. Fashion Outlet retailer House of Fraser is also selling direct on the Fashion Gallery.

“We’re ensuring we launch with the best brands that we know eBay buyers are already searching for,” Moline said.

“The majority of the retailers in the Fashion Gallery are selling brand new in-season inventory. For many, they are the same products you might find in a store. It was important for us to get the right mix of new in-season, clearance and sale stock – offering amazing branded value to our buyers. With limited choice online in Australia, this is an incredibly exciting opportunity for eBay to bring the brands and inventory Australian consumers are looking for,” said Adam Canter, Head of Enterprise Sales.

“The Fashion Gallery experience is positioned for our Brand Value Seekers who are discerning shoppers greatly influenced by the brands they are buying and the user experience that frames them. We needed to present a site that upholds ecommerce best practice and could rival any other fashion site in Australia,” said Lisa Wong, Head of Product and User Experience.

“We’re incredibly excited!” said Jo-Ann Hicks, Head of Fashion and eBay Fashion spokesperson. “As the largest category on the site, fashion sales on eBay.com.au have grown 24 percent year-on-year with a fashion item sold every 3.5 seconds. Australian consumers have long demanded easier access online to the fashion brands they love. Now smart consumers can easily mix and match new local and international finds while getting the great deals they expect from us.”

And their choice will continue to expand, with eBay.com.au aiming to welcome more retailers to the Fashion Gallery soon.

“Seafolly is an iconic Australian brand and we are excited to be able to offer our range of swimwear and beachwear directly to eBay customers. Seafolly’s presence on the eBay Fashion Gallery is part of our broader multi-channel strategy, which brings the brand to Australian consumers whether they choose to shop online from home or in their local shopping centre,” said Anthony Halas, CEO of Seafolly.

Gary Perlstein, CEO, Specialty Fashion Group noted: “Above all else, SFG values excellent service in aspiring to make women everywhere look good and feel great. We are committed to maintaining the great service that our customers expect on eBay’s new Fashion Gallery. With the majority of the online shopping population visiting eBay every month, we’re excited by the possibilities the Fashion Gallery opens up for our brands.”

See the launch of the Fashion Gallery as covered on Australian primetime news program 'A Current Affair'.