eBay Expands Luxury Authentication Program to Watches

Press Release

eBay Authenticate™ offers millions of shoppers authenticity verified high-end watches and handbags; program expands globally.

Today, eBay announces the expansion of eBay Authenticate™ into the luxury watch category, offering consumers thousands of high-end watches, verified by professional authenticators. eBay’s Authenticate program, which launched in the luxury handbags category last year, includes watches and handbags from the most sought-after brands marked with an “Authenticity Verified” label. The service also expanded this month into several European markets, including the United Kingdom and Germany.

eBay, one of the largest luxury watch marketplaces in the world, offers the widest selection of inventory online. Shoppers can now browse an authenticated selection of over 30 luxury watch brands, including Rolex, Patek Philippe, Omega, Audemars Piguet, Breitling and Panerai, at The watches -- a top selection of pre-owned, vintage and new -- are verified by third-party authentication experts and sourced through select, top-rated eBay sellers. Nearly 7,000 watches are available at launch globally, adding to the thousands of handbags currently listed through the service. With new styles added daily ranging in price from $500 to upwards of $50,000, the program is expected to grow to nearly 10,000 luxury watches in the coming weeks.

“eBay has the largest selection of luxury goods - from rare and designer handbags to fine wristwatches - and we know this community wants an added layer of trust and confidence when buying in these categories,” said James Hendy, Senior Director of eBay Authenticate. “We’re adding third-party authentication to this inventory because we know the importance buyers place on trust for high-value purchases.”

As a leader in the secondary watch market -- estimated as a $5 billion industry -- watches are one of the top-selling categories on eBay. In the US alone, a watch is purchased every 5 seconds on eBay. From the casual watch enthusiast to the avid timepiece collector, consumers can shop with confidence from a wide selection of luxury designer watches at incredible prices. For more, visit

About eBay Luxury Watches

Popular and valuable styles:

  1. Rolex Submariner
  2. Rolex Daytona
  3. Rolex GMT Master-II
  4. Omega Speedmaster
  5. Omega Seamaster
  6. Panerai Luminor 1950
  7. Breitling Navitimer
  8. Patek Philippe Nautilus
  9. Patek Philippe Calatrava
  10. Audemars Piguet Royal Oak
  11. Audemars Piguet Royal Oak Offshore
  12. IWC Portuguese
  13. IWC Pilots Watch
  14. Hublot Big Bang
  15. Jaeger-LeCoultre Reverso

Popular styles globally:

  1. Rolex GMT-Master II “Pepsi” Stainless Steel
  2. Rolex Daytona Black and White Dial Ceramic
  3. Rolex Daytona Black and White Dial Stainless Steel
  4. Rolex GMT-Master II “Batman” Stainless Steel
  5. Rolex Submariner “Hulk” Ceramic
  6. Panerai “Bronzo”

Most expensive styles:

  1. Patek Philippe 5711
  2. F.P. Journe Chronometre Bleu
  3. Audemars Piguet Royal Oak 15400