eBay Partners with Designer Rachel Zoe to Culminate "Summer of Choice" and Send Shoppers Back to School in Style

Press Release

New Limited Edition Backpacks Created Exclusively for eBay Offer Designer Fashion at Great Value, and Americans Are Invited to Vote on Their Favorite Print

Today, eBay announced a partnership with renowned American designer, editor and stylist Rachel Zoe to create limited edition backpacks. Through eBay’s “Summer of Choice” campaign, Americans have been able to vote on the things they want most, unlocking incredible deals on fashion, tech and home essentials. Shoppers are now invited to take to the polls again to weigh in on new “Americana” prints that Rachel Zoe designed exclusively for eBay. The prints will be featured on a selection of backpacks, the quintessential accessory for those headed back to school or work, with all proceeds benefitting charity.

“We know that our shoppers want choice – including access to the newest looks from today’s hottest designers,” said Hal Lawton, SVP of eBay North America. “eBay is making it even easier for people to shop incredible items from style icons like Rachel Zoe – delivering in-demand merchandise at extraordinary value, directly to their fingertips.”  

Back to School and Work in Style

The limited edition backpacks with Rachel Zoe prints will be sold exclusively on eBay beginning September 9 at 8 a.m. PST, at a price point of $45, with free shipping included. All proceeds from the sale will benefit Save the Children, Rachel’s philanthropic organization of choice, through the eBay for Charity platform.

“One of the best parts of my job is empowering people to make choices that reflect their personal style. This is why I was so excited to design two exclusive prints for eBay's Summer of Choice campaign, which gives shoppers the chance to vote for their favorite," said Rachel Zoe, Creative Director of Rachel Zoe Collection. “I am equally thrilled that with this initiative we are able to give back to children in need—with each backpack purchased, 100% of the proceeds will support Save the Children, a cause that is very close to my heart.”

Deals for Days

In addition to the exclusive inventory from Rachel Zoe, eBay will be releasing new mobile deals to close out the summer season. Head to twitter.com/eBay to vote on deals for popular events and holidays:

  • Olympics: Voting begins on August 14; Deal released on August 17
  • Labor Day: Vote and have the deal released the week of August 29

Back to School: Voting begins on August 30; Backpacks released on September 9


eBay by the Numbers

  • eBay, Inc. has 164 million active buyers
  • Most are backed by eBay Money Back Guarantee
  • 80% of merchandise sold on eBay is new
  • 1 billion listings at any given time
  • The majority (65%) of items on eBay ship for free (reflects U.S, UK and DE)

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

About eBay for Charity

eBay for Charity is a platform that enables members of the eBay community to donate to causes in the U.S. and abroad. Sellers can donate anywhere between 10-100 percent of the proceeds and buyers can add a donation to their purchase during checkout. To date, more than $650 million dollars have been raised on eBay for Charity.

About Rachel Zoe

Rachel Zoe is a distinguished designer, editor, author, stylist, TV personality and entrepreneur renowned for her effortless take on glamour. As a designer, Zoe makes her exceptional taste and expertise accessible to the fashion savvy as Creative Director of the Rachel Zoe Collection, comprised of ready-to-wear, footwear and jewelry lines. Zoe is the Editor-in-Chief of online style destination, The Zoe Report, reaching over 13 million worldwide. The Zoe Report recently launched Box of Style, a subscription service filled with over $300 of coveted fashion, beauty and lifestyle items for $100, all handpicked by Rachel and her team. She started her career as a world-renowned stylist revolutionizing the styling business and inspiring future generations of stylists. Zoe is committed to philanthropic organizations both locally and globally, serving as an Artist Ambassador for Save the Children and on the Board of Directors for Baby2Baby. In addition to being recognized as an avid philanthropist, Zoe has been on countless most influential lists from virtually every domestic and international fashion and financial publication. Rachel and her husband, Rodger Berman, run their lifestyle brand all while being parents to two young boys, Skyler and Kaius.