eBay Unveils Its First-Ever Toy Book

eBay News Team

The Toy Book Gives Holiday Shoppers a Single Destination for Rare, Retro and Right Now Toys. Discover the hottest 2018 toys alongside unbelievable collectibles: this season’s Bumblebee Transformer at $19.99, on the same page as a first-generation 1987 Transformer Set for $100,000.

eBay, the world’s most dynamic marketplace, today delivers its first-ever holiday Toy Book and the only holiday offering that combines rare, retro and right now toys for kids of all ages. The Toy Book ( is bursting with a unique selection of must-have and one-of-a-kind toys.

“Nowhere else can shoppers find the latest  Bumblebee Transformer at $19.99, next to a first-generation 1987 Transformer Set for $100,000,” said Scott Cutler, eBay’s Senior Vice President, Americas. “The Toy Book demonstrates exactly what is special about eBay, bringing shoppers the toys on every kid’s toy list, along with the ones they won’t find anywhere else.”

eBay’s Toy Book is home to other incredible new and collectible toys like the newest Harry Potter Hogwarts Great Hall LEGO set and a $25,000 life-size LEGO Batman. A printed version of the Toy Books will be delivered to millions of lucky homes, and shoppers everywhere can explore eBay’s Toy Book online - and discover more coveted holiday toys and gifts at all season long.

eBay’s 2018 Toy Book

Whether selecting gifts for a Star Wars fan or a future musician, eBay’s Toy Book features something exactly right for everyone. Highlights include:

  • Dolls, Then and Now: A vintage 1960s Barbie Titian Redhead Ponytail Doll, mint in-box original ($250) and today’s Barbie STEM kit ($19.50)
  • Calling Card Collectors: With only 1,100 ever printed the rare Magic: The Gathering Alpha Black Lotus (BGS 9.5, $100,000) is the ultimate collector's gift. For beginners, Magic: The Gathering Game Night Trading Card Set is the perfect starter kit ($29.99).
  • Hero Gifter:  Marvel devotees may be looking to unwrap gifts of heroic proportions this season, including  Funko Pop Aquaman ($11.99), Marvel Legends Series 12” Deadpool figure ($49.99), to a rare bundle - 1967 DC Justice League Games Set, which includes Aquaman, Flash and Wonder Woman games ($6,000).
  • All Aboard: The Lionel Polar Express Train brings the wonderful holiday story to life with 24 pieces of curved track and 8 straight plastic track pieces ($335.99). For classic collectors, an Original Pennsylvania Railroad South Wind Passenger Train  ($6,850) is an iconic gift, one of 94 ever constructed.

Toytopia Happenings

eBay’s Toy Book comes to life for those in New York City, beginning November 16 at Chelsea Market (75 Ninth Ave). The event is free and open to the public, and will feature an interactive winter wonderland where kids can play with the top toys of the season, check out the coolest toys of seasons past, and vote for their favorites. Top gifts include 2018’s FurReal Ricky, WowWee Fingerlings Hugs Bella, Monopoly: Fortnite Edition, Pomsies Speckles and more. 

Toytopia Hours

Friday, November 16 from 1 p.m. - 7 p.m.

Saturday, November 17 from 10 a.m. - 7 p.m.

Sunday, November 18 from 10 a.m. - 7 p.m.

Monday, November 19 from 12 p.m. - 7 p.m.

Tuesday, November 20 from 12 p.m. - 5 p.m.

View the digital version of the Toy Book at and shop at

*All pricing on is based on inventory available on eBay. Inventory available while supplies last.