eBay Unveils the Ultimate Pokémon Shop to Celebrate 25 Years of Fandom

eBay News Team

Shop generations of Pokémon memorabilia, video games and toys, and a chance to own the ultra-rare Pikachu Illustrator trading card.

As one of the world’s largest online shopping destinations, passionate fans and collectors come to eBay in search of everything from the ultra-rare to everyday finds in just about any category imaginable. Among the most popular franchises found on the platform, Pokémon has been bringing people together since the iconic 1996 release of Pokémon “Red” and “Green” on the Nintendo Game Boy. 

In celebration of the franchise’s 25th anniversary, eBay is unveiling the ultimate collection of rare, trending and retro Pokémon collectibles and merchandise in one curated destination at Beginning today, avid collectors and novice players alike can explore thousands of trading cards, video games, memorabilia and more — spanning all eight generations.

Gotta Catch 'Em All

In partnership with leading trading cards seller PWCC, eBay is hosting an exclusive auction through Saturday, Feb. 27 featuring nearly 4,000 highly coveted items, including: 

Additionally, fans around the world can visit the Pokémon Shop to find popular Pokémon characters, special anniversary collaborations and more:

Pokémon By The Numbers 

eBay is also unveiling new data from Pokémon fans and collectors on the marketplace,  including the most popular generations, video games and movies from the franchise, alongside the most expensive trading cards and more. Check out the top trends below from a franchise that has truly stood the test of time:

Poke Fever

Pokémon trading card sales grew 547% from 2019 to 2020.

Pokémon Generation Showdown

Twenty-five years later, the original Pokémon continues to be a fan favorite. First Generation Pokémon sales increased 494% from 2019 to 2020, the largest increase compared to the newer generations. 

Growth by Generation (listed in bar graph)

  • First Generation

    • 494.7%

  • Second Generation

    • 348.4%

  • Third Generation

    • 152.7%

  • Fourth Generation

    • 268.6%

  • Fifth Generation

    • 229.8%

  • Sixth Generation

    • 860.4%

  • Seventh Generation

    • 81.0%

  • Eighth Generation 

    • 813.0%

Top 3 Most Popular Generations Overall

  1. First Generation 

  2. Seventh Generation

  3. Eighth Generation

Most Popular Generations Across Categories 


  • Sixth Generation

Video games

  • Eighth Generation 

Trading cards

  • First Generation


  • Seventh Generation


  • First Generation

Most Popular Pokémon

Most popular Pokémon movie: Detective Pikatchu 

Top 3 Most Popular Video Games

  1. Pokémon Sun & Moon

  2. Pokémon Sword & Shield

  3. Pokémon Diamond

Most Popular Pokémon Cards

  1. Pokémon Sword & Shield

  2. Pokémon Base Set

  3. Pokémon XY

  4. Pokémon Sun & Moon

  5. Pokémon Hidden Fates

Most Popular Pokémon Character Trading Cards

  1. Charizard

  2. Pikachu

  3. Mewtwo

  4. Blastoise

Top 5 Most Notable Pokémon Card Sales 

  1. 1999 Pokémon Base 1st Edition Holo Thick Stamp Shadowless Charizard: $350,100

  2. 1999 Pokémon Base Set 1st Edition Shadowless Holo Charizard: $295,300

  3. 1998 Pokémon Japanese Promo Family Event Trophy Card Holo Kangaskhan: $150,100

  4. 2000 Pokémon Neo Genesis 1st Edition Holo Lugia #9: $129,00

  5. 1999 Pokémon Game 1st Edition Holo Charizard Thick Stamp #4: $104,600

ebay pokemon infographic 300

Shoppers can head to to check out the collection now.