This week, we are welcoming three seasoned executives to our senior leadership team, focused on brand, global growth and technology advancement. They bring extensive industry experience with them. All of these executives will contribute directly to eBay’s strong brand, and our focus on offering our buyers the best, most personalized choice of products, while sellers benefit from our powerful selling platform.
The new appointments, announced this week, are as follows:
David Doctorow is joining as Head of Global Growth, where he will focus on driving consumer engagement around the world. eBay’s Global Growth team is dedicated to building world-class capabilities in pursuit of growth, advancing partnerships and driving success for our strategic business priorities. David was previously at Expedia. As their Chief Marketing and Strategy Officer, David ran a portfolio of eight brands, covering 220 countries. His role was to grow traffic, transactions, revenue and EBITDA while there.
Mazen Rawashdeh is re-joining eBay as Chief Infrastructure and Architecture Officer, a new role. Mazen joins from Twitter, where he was most recently Vice President of Infrastructure Operation Engineering. At Twitter, Mazen was responsible for building, scaling and managing day-to-day operations for Twitter’s global infrastructure. He was responsible for hardware, data center, global network, system reliability and capacity engineering; cloud tooling development; network and information security; information disaster recovery; and data protection. Mazen previously spent more than 10 years at eBay and was most recently VP of Technology Operations until 2011.
Karl Isaac is joining eBay as our new Vice President of Global Brand. Karl was previously Adobe’s Head of Brand Strategy and Innovation, responsible for their full global brand portfolio of products and services. There he led complex, global environmental, digital and innovative brand initiatives that created significant brand value and increased perception globally. He also led the rebranding of its flagship Creative Suite product to Creative Cloud, and helped steer Adobe from a packaged software brand to a creative cloud services company.
Welcome to these experienced leaders!