eBay’s New Holiday Campaign Captures the Emotion and Excitement of Giving the Perfect Gift
By: eBay News Team
National television ads feature the incredible gifts that can only be found on eBay, and inspire shoppers to give thoughtfully this holiday season.
eBay today unveils a new holiday campaign, “The Gift They’re Waiting For Is Waiting on eBay,” and debuts television spots on November 9 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.
“Our new campaign illustrates why eBay is a top destination for holiday shopping – delivering incredible inventory and inspiration, along with a seamless shopping experience,” said Suzy Deering, Chief Marketing Officer for eBay North America. “As a global marketplace, eBay is the only place to find this year’s most in-demand items, from small and mid-size sellers to top brands like Mattel, to one-of-a-kind personal or bespoke items. We empower shoppers to be the ultimate gift-givers with our unparalleled selection.”
eBay collaborated with the San Francisco-based advertising agency Pereira & O’Dell to develop the new television creative. The marquee spot, titled “The Giver,” takes viewers on the emotional and gratifying journey of finding and giving perfect holiday presents. The marketing campaign also uses digital video, display ads and social media to inspire shoppers looking for unique gift ideas this season.
“While the convenience of holiday shopping has increased, the thoughtfulness of gifting has simultaneously decreased,” said PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O’Dell. “The holidays are about spending quality time with family and friends, and the gifts we exchange should reflect these special relationships. eBay is uniquely positioned to help people find perfect gifts for the ones they love, and the new campaign brings this idea to life.”
The Gift They’re Waiting For
Each year, it becomes increasingly difficult for shoppers to find gifts they truly can’t wait to give. Last year, two-thirds of Americans gave up on their holiday shopping due to a lack of time or inspiration. Even more challenging is that consumers are failing to find great gifts at great prices; 74 percent of Americans surveyed struggled to find deals for the gifts on their shopping lists.1
“In the lead up to this holiday, no single standout gift has emerged, which represents a significant departure from past seasons,” said Hal Lawton, Senior Vice President of eBay North America. “Since shoppers aren’t clamoring for a specific must have item there’s actually more pressure to find perfect gifts. With more than 1 billion listings, only eBay promises unique items and exclusive deals, combined with a cutting edge shopping experience, fast and free delivery, and great service.”
Throughout the holidays, eBay will feature some of the most competitive deals on must haves from top brands across electronics, fashion, home and toys:
- eBay’s Holiday Hub combines gift inspiration with amazing deals and inventory from brands like Mattel® and Sony PlayStation®. Browse and buy the season’s most coveted items – pieces from KENZO x H&M and FENTY x Puma, along with Adidas YEEZY Boosts, an iRobot Roomba, and the Nutri Ninja® – and visit eBay’s Daily Deals page (deals.ebay.com), where 100% of items ship for free.
- On the Wednesday before Thanksgiving, eBay will host a collection of deals exclusively created for mobile shoppers using the eBay app, making it even easier to shop on-the-go. eBay will also introduce a new feature on the Holiday homepage – a countdown clock – to enable shoppers to track when new deals will be released.
All season long, eBay will reveal new gift inspiration and innovative ways to shop, as well as one-of-a-kind experiences through eBay for Charity benefitting a variety of causes. Visit ebay.com/holiday for more information.
eBay By the Numbers
- eBay, Inc. has 165 million active buyers worldwide
- 81% of all merchandise sold on eBay is new, and our wide selection keeps growing
- ~87% of items sold on eBay are Buy It Now – no bidding necessary
- Approximately 1 billion listings at any given time
- 100% free shipping on all items in Daily Deals
The eBay Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between October 7th and October 13th, 2016, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.