Magento Rallies Merchants, Partners, and Developers at Third Imagine eCommerce Conference
By: eBay Inc. Staff
LAS VEGAS--(BUSINESS WIRE)--Magento, the leading eCommerce platform, today at the Imagine eCommerce 2013 conference highlighted the tremendous momentum across the Magento ecosystem of merchants, designers, developers, partners and system integrators. According to a recent study, Magento powers 26 percent of all eCommerce sites in the Alexa top one million sites, more than any other eCommerce platform.*
Since Magento joined the eBay family in August of 2011, the platform has grown to attract over 150,000 merchants who build and run their online stores on the Enterprise version of the software. Magento’s open source Community Edition, has also seen tremendous success across merchants large and small with over 5,400,000 downloads to date.
“Magento was built to be the eCommerce platform of choice by fostering merchant innovation through vital partnerships with developers and design agencies,” said Roy Rubin, co-founder and chief operating officer at Magento. “We’re thrilled with the continued growth of the community and look forward to driving the evolution of the commerce industry by leveraging company assets for our merchant community.”
Support from developer and design communities has been key to Magento’s success and market penetration. The Magento Connect extension marketplace now offers 6,000 community-built extensions that businesses can use to customize their Magento store experience and optimize back-end management operations. Additionally, 260 solution partner firms worldwide are now qualified by Magento to build innovative storefronts for businesses large and growing, pushing the boundaries of commerce innovation. Magento also introduced a new Front End Developer Certification geared at creating a new standard for theme creation and customization in the design community, in addition to their current back-end developer certification. Magento will host developer certification testing at the Imagine eCommerce 2013 conference expanding a robust community of more than 1,400 certified developers.
“Magento remains central to delivering on the vision of helping merchants find the best technology, the best system integrators and bringing them together in a way that lets them achieve their business goals while building competitive advantage,” said Matthew Mengerink, chief technology officer of Magento. “Imagine eCommerce 2013 is a testament to our vision that success in the ever-shifting commerce landscape will be driven not by single monolithic solutions but through a modular partnership approach that ensures the greatest choice, speed, flexibility and value for merchants to keep pace with digital disruption. With Magento, consumers experience beautiful brand experiences and merchants are empowered to integrate disruptive new technologies truly illustrating the art created by our commerce ecosystem."
In addition to keynotes provided by Matthew Mengerink and Roy Rubin, Imagine eCommerce 2013 will feature presentations by eBay Inc. President and CEO John Donahoe as well as PayPal CTO James Barrese highlighting the opportunities presented by the breadth of the collaborations across the Magento platform. Magento also highlighted strong adoption of the commerce platform by leading fashion brands by hosting a runway presentation representing designers including Nanette Lepore, Rebecca Minkoff, and Erin Fetherston during the first day of keynotes.
“I think the great thing about Magento Enterprise is that it’s one of the most widely used and ubiquitous platforms,” said Uri Minkoff, founder and chief executive officer at Rebecca Minkoff. “So instead of going out and spending a fortune on the custom upgrade to something, you often times find that the platform itself has evolved or that there are third party products available that you can access at an economical nature to upgrade.”
The Magento eCommerce platform serves more than 150,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (NASDAQ: EBAY).
* Source: Tom Robertshaw eCommerce Survey, March 27, 2013: http://tomrobertshaw.net/2013/03/feb-2013-ecommerce-survey/