Rocket Web Wins Most Innovative Magento Enterprise Site of 2012

eBay Inc. Staff

LAS VEGAS--(BUSINESS WIRE)--Magento, the leading eCommerce platform*, today at the Imagine eCommerce 2013 conference announced that the Delicious Karma site developed by Rocket Web is the winner of the Most Innovative Magento Enterprise Site of 2012. Now in its second year, the prestigious honor was awarded by Magento executives after evaluating submissions of online stores developed on the Magento Enterprise Platform.

“Magento Enterprise has enabled us to build something not previously possible: a network of deeply engaged food lovers that want to discover, learn and share their passions for delicious, real food,” the RocketWeb team said in its submission.


“We continue to be impressed by the innovation from our solution partners as they push the boundaries of the Magento platform,” noted Roy Rubin, co-founder and chief operating officer at Magento. “The advances that Rocket Web brought to life for Delicious Karma capture the essence of the art and technical expertise of successful commerce. We look forward to seeing our merchants and partners continue to push the bleeding edge of commerce innovation in 2013.”

Rocket Web for Delicious
As a new daily deals startup, Delicious Karma worked with Rocket Web to build out a fully scalable commerce initiative on Magento Enterprise to support the company’s rapid growth. Rocket Web capitalized on the private sale functionality built into Magento Enterprise to launch a public beta six months ago engaging over 5,000 active users with an average order size of $70.

Michelle Ritchie, chief marketing officer and founder of Delicious Karma noted the potential that Rocket Web was able to realize, “Magento Enterprise has enabled us to build something not previously possible: a network of deeply engaged food lovers that want to discover, learn and share their passions for delicious, real food.” For more about Rocket Web click here:

In addition to creative and visually appealing work, this year’s awards focused on rewarding innovative HTML 5 implementations, responsive web design, exceptional utilization of Magento’s inherent features and integration with third party technologies from the diverse 6,000-extension strong Magento Connect marketplace. Most importantly, the winning submission delivered above and beyond initial merchant requirements by producing a site that exceeded business goals including revenue, conversion rate, site traffic, average order volume, and customer loyalty.

Additional 2013 award finalists included:

Pod1 for Erno
Erno Laszlo, originally a dermatologist brand to the Hollywood stars of the 50’s, approached Pod 1 to create an online storefront that would serve as the central hub for the brand and today’s consumers featuring an entire range of products in a luxury environment. Pod1 was able to drive an increase in new visitors by 50% using a custom HTML integration. Clients agreed with ecommerce manager Katrina Seitz noting, “The that launched last June succeeds in conveying the luxury, efficacy and authority of the brand, as well as offering the kind of personalized experience our clients have at the counter or in our skincare institute.” For more about Pod1 click here:

AOE media for Heath
Heath Ceramics tasked AOE media with replacing their outdated commerce platform to improve user experience and better capture the brand experience. AOE media’s design and re-launch of the Heath Ceramics site on Magento Enterprise resulted in a 30% increase in online revenue and an increased conversion rate within the first year of deployment. Catherine Bailey creative director and owner at Heath Ceramics noted, “Thanks to AOE media and Magento, our online customer experience captures the beauty, richness and depth of our products and in-person experience.” For more about AOE media click here:

About Magento

The Magento eCommerce platform serves more than 150,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (NASDAQ: EBAY).

* Source: Tom Robertshaw eCommerce Survey, March 27, 2013: