SAN FRANCISCO & IRVINE, Calif.--(BUSINESS WIRE)--StubHub, the world's largest ticket marketplace, today announced that it will be expanding its partnership with the University of Tennessee, facilitated through its existing relationship with Paciolan and IMG College, the multimedia rights partner for the University of Tennessee Athletics. StubHub is now the Exclusive Fan to Fan Ticket Marketplace for Tennessee’s athletic program, building on an existing advertising agreement that the two organizations forged in January 2010.
“This addition will enhance customer service and also make buying and selling tickets to Tennessee athletic events simpler and more accessible than ever before.”
StubHub’s ticket marketplace offers Volunteer sports fans with a convenient online destination where tickets can be purchased in a safe environment. Ensuring authenticity and on-time delivery, StubHub’s FanProtect Guarantee backs every order so Volunteer fans can purchase tickets with confidence. StubHub is now working with 23 collegiate properties nationwide and through Paciolan, is fully integrated with 10 collegiate institutions.
“The University of Tennessee is proud to work with StubHub, Paciolan and IMG College to provide Volunteer fans with a trusted ticketing platform,” said Chris Fuller, Associate Athletic Director. “We’re confident that this agreement will provide our ticket holders and fans with the necessary ticketing resources to keep our stadiums full of cheering fans.”
Paciolan’s leading software integration with the university enhances the overall fan experience. The product integration allows fans to buy tickets online and print them at home, which, combined with StubHub’s cancel and reissue barcoding, provides Volunteer fans with a stress-free purchasing process.
“We know all Tennessee fans will appreciate the ease and added security that comes with our integration,” said Dave Butler, CEO of Paciolan. “This addition will enhance customer service and also make buying and selling tickets to Tennessee athletic events simpler and more accessible than ever before.”
StubHub marketing assets will continue to be highly visible across football and basketball properties for the University, including LED display signage across Neyland Stadium, courtside signage, radio promotions, inserts, and UTTIX.com strategic placements.
“StubHub appreciates the opportunity to expand our relationship with the University of Tennessee as we grow our collegiate roster, and specifically within the Southeastern Conference,” said Danielle Maged, head of partnerships and business development, StubHub. “We are proud to be part of such a storied athletic program, and we look forward to serving Tennessee’s fans.”
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees, Washington Redskins, and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.
About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
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