University of Iowa Signs StubHub as Official Fan to Fan Ticket Marketplace
By: eBay Inc. Staff
SAN FRANCISCO & IRVINE, Calif. --(BUSINESS WIRE)--StubHub, the world’s largest ticket marketplace today announced that it is now the Official Fan to Fan Ticket Marketplace for the University of Iowa intercollegiate athletics program. The addition of another Big Ten Conference athletics program to its collegiate partnership roster was facilitated through the University of Iowa’s existing relationship with Paciolan, the leading provider of ticket, marketing and fund raising solutions in college sports coupled with Hawkeye Sports Properties, a property of Learfield Sports.
“We know providing a trusted destination for both buying and selling tickets is an important service for our fans.”
StubHub’s ticket marketplace offers Hawkeye sports fans a convenient online destination where tickets can be purchased in a trusted environment. Ensuring quick delivery and legitimacy, StubHub’s FanProtect Guarantee backs every order so fans can purchase tickets with confidence. With its new partnership, fans will now be able to print Iowa football and basketball tickets purchased on StubHub from the convenience of their home. Ticket Holders will also be able to list tickets via a streamlined process and reach a broader audience. StubHub is now partnered with 23 NCAA properties nationwide and is fully integrated with 11 NCAA universities through the partnership with Paciolan.
“StubHub is bringing the ultimate in convenience and customer service to fans of University of Iowa sports,” said Danielle Maged, head of StubHub partnerships and business development, “We know our enhanced technology options will streamline and simplify buying and selling tickets to all Hawkeye sporting events, setting up fans to have a great game day experience.”
Paciolan’s leading software integration with the university enhances this overall fan experience. The product integration allows fans to buy tickets online and print them at home, which, combined with StubHub’s expertise as ticket marketplace, provides University of Iowa fans with a stress-free purchasing process.
“The University of Iowa is pleased to provide Hawkeye fans with an advanced – and secure – ticketing platform as a result of its relationships with Stub Hub and Paciolan,” said Gary Barta, the UI’s director of athletics. “We know providing a trusted destination for both buying and selling tickets is an important service for our fans.”
Throughout the 2012 athletic season, StubHub marketing assets will be visible across football and basketball properties for the university, including signage at Kinnick Stadium and Carver-Hawkeye Arena, radio live reads, in-game promotions, Hawkeyesports.com strategic placements and social media elements.
“We are pleased that Hawkeye season ticket holders can now quickly and easily resell unused tickets through these technology enhancements. We feel this is a powerful benefit that will help retain season ticket holders,” said Dave Butler, CEO of Paciolan. “What’s more, this partnership offers a valuable security measure for fans buying tickets through this process as every ticket sold is guaranteed valid.”
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company’s FanProtect Guarantee™. Company partners include the New York Yankees and University of Texas, and FedExField, along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6854053&lang=en