eBay & Web3: Pioneering the Future of Commerce

At eBay, we recognize the transformative power of Web3 and innovative technology in reshaping the world of commerce. We're seamlessly integrating Web3 solutions into our marketplace, making it effortless for buyers and sellers to engage with the next generation of digital interactions. Our commitment is to provide a frictionless experience that leverages the benefits of innovative technology, ensuring that a customer's experience on eBay is secure, transparent, and future-thinking.

Connected Products: The New Standard in Luxury Trade

As the luxury market evolves, eBay is at the forefront, embracing the rise of Web3 Connected Products. We're witnessing an increasing number of high-end items accompanied by digital passports and authenticity certificates. eBay is building on this movement through the development of innovative solutions that cater to both our customers and brands. For our customers, this means the ability to trade with confidence and extend access to item histories and other benefits. For brands, eBay offers a unique platform to foster circularity and deepen customer loyalty throughout the product's lifecycle.

Enhancing Authenticity: eBay's Unique Advantage

eBay plays a unique role in supporting the authentication of a diverse range of luxury items through our Authenticity Guarantee centers. We are empowering brands to access a broad portion of the circular economy, providing an additional touchpoint for meaningful customer engagement. By helping verify an item's authenticity, eBay is focused on providing enhanced trust and assurance in the marketplace. Web3 technology not only elevates the shopping experience for our buyers and sellers, but also offers brands the ability to maintain brand integrity and ensure the traceability of their products over time.

As the world becomes more digital first, eBay is committed to Web3 to stay at the cutting edge of ecommerce, ensuring that we continue to offer the most innovative, secure, and trustworthy experience to our customers. Our fashion business emphasizes facilitating circular commerce through Web3, making it easier for brands, buyers and sellers to engage in sustainable practices.

Connected Products are items that are paired with digital identifiers, creating a bridge between the physical and digital worlds. This connection opens up a range of possible applications, which can enhance the buying and selling experience with additional information, authenticity, and ownership history.

Web3 can enhance the eBay experience by introducing features such as digital passports and authenticity certificates, which can provide a secure and transparent record of an item's authenticity, ownership, and history. This not only builds trust but also enriches the overall shopping experience with additional layers of interaction and confidence.

Web3 will revolutionize selling on eBay by making the process more transparent, secure, and efficient. Sellers will be able to provide a strong indicator of their items’ authenticity and, for items purchased through the Authenticity Guarantee, quickly set up re-listings with pre-populated details. Additionally, Web3 technologies will open up new opportunities for brands to engage with buyers through digital assets and enhanced product narratives.

Web3 has the potential to enhance trust and authenticity by enabling more robust product verification, which could give recommerce buyers greater confidence in their purchases. It may also offer future opportunities for secondary buyers to access exclusive brand perks, previous ownership details and additional features.

Web3 can help brands safeguard their products and provide authenticity even after the initial sale. It may also open new opportunities for brands to maintain relationships with customers and engage with secondary buyers in the resale market, potentially strengthening brand loyalty and boosting customer acquisition.
We are excited to spearhead Web3 based innovation in ecommerce. By expanding the use cases of Connected Products into luxury re-commerce, eBay is laying the foundation for new economic models for brands.
Beatriz Reyero del Rio

Global Head of Corporate Strategy and Ventures at eBay

The convergence of the physical and digital worlds is revolutionizing commerce. eBay is at the helm of this revolution, ensuring that applicable items carry a legacy of trust and verifiable history.
Lennart Schlinkmann

General Manager of Web3 at eBay

Web3 provides a perfect platform to realize a world in which all products are digitally connected. Our mission is to bring this to the masses and revolutionize ecommerce without the need for users to navigate blockchain complexities.
James Morgan

Engineering Technology Director of Web3 at eBay

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