eBay today announced that Richelle Parham is joining the company as CMO for eBay North America. She will report to Christopher Payne, head of eBay North America.
Richelle joins eBay from VISA, Inc., where she most recently served as head of Global Marketing Innovation and Initiatives. Previously, she led Global Marketing Services for VISA with responsibilities for marketing performance management, sponsorships, and loyalty marketing. Prior to VISA, Richelle spent 13 years at Digitas, Inc., a world leading marketing agency, where she held a variety of senior leadership roles, including Senior Vice President and General Manager of the agency’s Chicago office.
Richelle doesn’t technically start until early next month, but I managed to grab her for a few minutes this afternoon as she was being introduced to folks here at eBay HQ and, always armed with my trusty Flipcam, we ducked into John Donahoe’s conference room and I was able to ask her a few get-to-know-you questions on camera…