Exclusive VIDEO interview with eBay VP of Mobile about RedLaser barcode-scanning iPhone App #ebaynews

Richard Brewer-Hay

eBay announced that it has added QR Code scanning and eBay Marketplace listings to its popular RedLaser barcode-scanning iPhone app today. With QR, or “quick response”, Codes anyone can direct customers to a broad range of information. When scanning a QR Code, consumers can receive relevant information such as links to videos, product reviews or websites to get more product information, contact information for customer support, or calendar appointments for upcoming sporting events and concerts.

The RedLaser app was already the most popular barcode scanning iPhone app with over five million downloads on its own. I sat down with Steve Yankovich, VP of Mobile and Platform Business Solutions at eBay, to talk about the news and what this means for online consumers…

Additionally, eBay is updating RedLaser’s Software Development Kit (SDK) for its more than 100 third-party developers and select retailers including Coupons.com. The updated RedLaser SDK will allow RedLaser developers to create compelling mobile experiences by providing support for VIN barcode scanning; Code 128 for gift card scanning; and Code 39 for encoding uppercase letters A through Z, digits 0 through 9, and a handful of special characters that are great for asset tags to keep tabs on high-end merchandise in offices such as laptops. In doing so, eBay is promoting innovation in mobile commerce and becoming the de facto application for product search and scanning.

The RedLaser application for the iPhone is available for free download in the iTunes App Store.

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