Leading global marketplace eBay Inc. and popular e-commerce analytics provider Terapeak, Inc. announced today that they have renewed their data partnership, which dates back to 2004.
The new agreement enables Terapeak to continue to partner with eBay to provide a powerful research tool for analyzing e-commerce activity, enabling online sellers to understand product supply and demand within the eBay marketplace. The Terapeak research product is used by thousands of sellers to find product trends, make sourcing decisions, and to price effectively to maximize conversions and profits.
“Terapeak has been building tools for eBay sellers for 12 years,” said Bob Kupbens, eBay Vice President of Business-to-Consumer Selling. “A significant number of sellers rely on Terapeak to make decisions around what to sell and how to sell on our platform. We look forward to building our relationship with Terapeak under this new agreement, and providing a data framework that supports the goal of making eBay merchants more successful.
The renewed agreement enables both companies to continue to pursue their shared goal of maximizing seller success. Terapeak will continue to provide other marketing tools that support eBay sellers by monitoring their traffic and sales performance, by enabling sellers to optimize their listings for higher eBay and Google search rankings, and by providing increased traffic and marketing exposure for their products.
“We are all very excited that eBay has extended its partnership with Terapeak,” said Terapeak CEO Kevin North. “Under our updated agreement, Terapeak will continue to invest in software tools that enable eBay sellers to make better sourcing, listing, and pricing decisions for their inventory.”
Terapeak is the leading source for analyzing, understanding and predicting consumer and product behavior in ecommerce. Terapeak analyzes more than 4.6 billion transactions per year and over $70 billion in online consumer spending to provide marketplace intelligence to clients ranging from entrepreneurs to Fortune 500 companies. Ecommerce merchants use Terapeak’s online analytics platform to evaluate pricing, sourcing opportunities, market trends, product behavior across regions and their competition. Terapeak provides marketplace analytics on eBay, Alibaba.com and Yahoo! Japan, and merchants can view their own sales performance across multiple channels through Terapeak’s MySales product. To learn more, visit http://www.terapeak.com/company/.