eBay Enterprise Announces Commerce Marketing Platform

By: eBay Inc. Staff

Today, eBay Enterprise announced its Commerce Marketing Platform to clients and partners.

The eBay Enterprise Commerce Marketing Platform is a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale! Designed and built from the ground up in strategic partnership with FICO, a leading predictive analytics and decision management software company, the platform combines the unmatched commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s powerful analytics technologies and products to optimize the relevance and value of each individual customer’s purchasing journey.

What makes this truly remarkable is that eBay Enterprise was able to achieve this milestone so quickly after the integration of nine organizations into one powerful Marketing Solutions team.

This is the time for eBay Enterprise and the opportunities that lie ahead are enormous!

For more information on the Commerce Marketing Platform, check out the new micrositeblog, and be sure to follow on Twitter.