eBay Expands Global Presence With New, Russian-Language Site and First-Ever Ad Campaign in Russia
By: eBay Inc. Staff
Simplified, tailored eBay experience to bring global selection, personalized experience to Russian shoppers
APRIL 3, 2013 – SAN JOSE, CALIF. – eBay, the world’s largest online marketplace and a leading destination for fashion and mobile e-commerce, recently launched eBay.com in Russia, a new version of the eBay experience that will add Russian language capabilities and bring eBay’s breadth of inventory from around the world to Russian shoppers. To mark the launch, eBay will also premiere its first-ever TV advertising campaign in Russia.
eBay.com in Russia enables Russian consumers to “shop the world” by surfacing relevant inventory that will ship to Russian consumers from eBay sites globally. Shoppers will see promotions and deals specific to them, as well as the new eBay “feed,” a personalized way to browse items, brands and trends of interest. Russian shoppers will be able to search in Russian or English, and complete payments using PayPal, which has also been translated for Russian buyers.
“eBay.com in Russia offers Russian consumers greater access to items and inventory from around the world, at competitive prices, with full Russian language functionality in several key areas like categories, search and seller descriptions,” said Vladimir Dolgov, general manager of eBay in Russia. “We believe this launch shows the market that eBay Inc is placing a renewed emphasis on Russia and working to provide seamless, integrated experiences relevant to Russian speakers.”
eBay’s advertising campaign will target major cities and regions such as Moscow, St. Petersburg, N.Novgorod, Rostov-on-Don, Krasnodar, Samara and Kazan and more, particularly those that find eBay to provide vital access to international goods. The ad will run on major TV channels beginning April 8, 2013. Click here to view the TV ad.
Dolgov added, “Our first Russian TV commercial marks a significant step for eBay with large scale promotion of our brand. The campaign aims to show very simply that ‘If you can buy it, you can buy it on eBay,’ and how Russians can easily shop the world.”
The launch of eBay.com in Russia complements eBay’s activities there in 2012. Last year, eBay launched an English-language version of eBay.com for Russia and the eBay Moda fashion app, one of the most downloaded apps in the Russian iTunes store. In 2012, Russian consumers bought more than $400 million of goods on eBay, and eBay’s active users in Russia grew more than 75%.
- China is the top-shopped country by volume on eBay*
- Top-shopped countries for Russians by value (sales) on eBay*:
- 1 smartphone is purchased by Russian shoppers every 6 minutes from U.S. sellers
- 1 wristwatch is purchased from U.S. sellers every 10 mins
- 1 article from Clothing, Shoes & Accessories is purchased every minute from U.S. sellers
- 1 smart phone accessory is purchased by Russian shoppers every 2 minutes from China sellers
- 1 article from Clothes, Shoes & Accessories is purchased every 42 seconds
- Approx. 9 handbags and purses are purchased every hour
- 1 article is purchased by Russian shoppers from Clothing, Shoes & Accessories every 2 minutes from UK sellers
- For Russians, the leading product categories on eBay are electronics and fashion. Within electronics, the most popular items are cell phones and smartphones. Within fashion, the Jewelry and Watches sub-category is most in demand in Russia.*
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Notes to Editors
The first TV advertising campaign was created in cooperation with DDB Worldwide Communications Group Inc.
*According to eBay data for 2012
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About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.'s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.