eBay Giving Works was the top consumer donation-producing program in 2012, according to a new study released by the Cause Marketing Forum. eBay’s U.S. participants generated more than $54 million for thousands of nonprofits, by waiving transaction fees for designated sellers and by encouraging shoppers to filter product searches by eBay Giving Works listings, among others.
Since 2003, eBay Giving Works has generated over $240 million in charitable donations in the U.S. alone. Other top charitable brands, according to the CMF, included Walmart and McDonald’s.
“As a leading charitable giving platform, we understand the power of our global commerce networks and technologies to enable our community of over 112 million to support the causes they care about most,” said Greg Pedone, General Manager of eBay Giving Works.
“We’re also realizing important business benefits as a result of our efforts to scale charitable giving,” Pedone said. “We’re deepening relationships with our buyers and sellers, building new partnerships with celebrities and retailers, and innovating our tools and technologies to drive anywhere, anytime shopping and giving.”