eBay Japan Launches Collaboration with Hello Kitty
By: APAC News Team
The partnership offers exclusively designed Hello Kitty items on eBay.
In an exciting move for Hello Kitty collectors, eBay Japan has announced a collaboration with the iconic brand.
The partnership between eBay Japan, Sanrio (the Hello Kitty licenser) and Galaxxxy, a Harajuku-style J-fashion brand, will offer exclusively designed Hello Kitty items on eBay. Starting November 8, eight original products will be sold on ebay.com in Japan and seven other countries including USA, UK, Australia, Canada, Germany, Spain and France.
This is the first time in Sanrio’s history that it has provided distribution rights to an e-commerce channel and allowed its products to be sold internationally via cross-border trade.
“It is such an inventive business model for CBT to connect licensing, selling, and different markets to make this happen on eBay’s platform,” says Tomoko Okada, head of Business Development. “This is a great opportunity for Hello Kitty fans to give or receive exclusive Hello Kitty goods for this holiday season. We are looking forward to continuing this partnership for Hello Kitty’s 45th anniversary next year.”