eBay Releases Its “Most Wanted” Holiday Guide Revealing the Trending Gifts Topping Shoppers’ Wish Lists This Season

eBay News Team

From the Dyson Airwrap to Air Jordan 1s, new data shows the top selling items across fashion, home, electronics, entertainment and more.

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Today, eBay releases its ‘Most Wanted’ Guide – a holiday shopping report highlighting the season’s top trending retro and right now gifts across fashion accessories, electronics, pop culture favorites, gaming, sports, and more. Based on the marketplace’s sales data and team of gifting experts, the guide reveals the top five most popular items across category that eBay’s millions of customers are on the hunt for. With millions of brands, products and gadgets to choose from, find inspiration on everything from headphones to hair tools, luxury handbags to lucite necklaces, and retro game consoles to collectible comics, and shop the guide at

Below is a peek at some of the top trending gifts and insights from eBay’s latest holiday guide.

eBay’s “Most Wanted” Holiday Guide1 

  • Going Pro: This fall’s Apple phone release turned heads with its new camera features, night mode and “slofie” feature. With positive reviews under its belt, the iPhone 11 is the number one most wanted tech item on eBay. Shoppers are opting to go bigger with the Pro model outselling the standard model by 138%.
    • More gift picks for the Apple lover: Vintage 1980s Apple Mac T-Shirts and Apple Airpods 2
  • Comeback Consoles: Retro consoles are having a moment. When Nintendo celebrated their 130th anniversary in September, sales for the Nintendo Switch and Nintendo 64 averaged 2 per minute on eBay. And the N64 consoles spiked 205% year over year, making them a unique gift pick for nostalgic Millennials.
    • More gift picks for the Nintendo fan: Nintendo Switch Lite, Pokémon Sword, and Pokémon Shield — stay tuned for eBay’s early Black Friday drop on 11/15 
  • The Hottest Kitchen Gadget: While Instant Pots were the go-to gift last year, shoppers are looking to add air fryers to their kitchen arsenal this holiday. They’ve officially dethroned the Instant Pot as the most popular kitchen gadget, outselling them by 61% as of October.
    • More gift picks for the chef or foodie: Ninja Air Fryer 4 Quart
  • Hands-Free Handbags: Mini crossbody bags, which have seen spikes in sales as high as 65% year over year, are the number one most wanted type of handbag heading into the holidays. In particular, sales for the Strathberry crossbody have seen sales increases as high as 300% over the past year on eBay as the Meghan Markle effect remains strong.
    • More gift picks for the trendsetters: Gucci Belt Bag and Celine Small C Bag
  • The G.O.A.T.: Michael Jordan reigns as the number one most popular player in terms of jersey and sneaker sales on eBay. He set the record for the most jerseys sold on eBay this year and his Air Jordans continue to top the charts with 171% more sales than his opponents. This holiday, the most wanted sneaker style is the classic Air Jordan 1, with 20 pairs sold per hour this past year alone. 
    • More gift picks for the Jordan fan: new retro Air Jordan 2019 and Michael Jordan Autographed 1985 NBA All Star Authentic Jersey
  • Friends Forever: Friends fandom is at an all time high as nostalgic shoppers continue to celebrate 25 years of the beloved 90s TV series. When the official anniversary hit in September, eBay saw a 44% increase in sales, including on Friends t-shirts - a top item of choice for fans of the show this season.
    • More gifts for the Friends fan: LEGO Friends ‘Central Perk’ set and Friends: The Complete Series 
  • The Force is Strong: As one of the most popular film franchises on eBay, Star Wars merchandise, toys and collectibles are hot gift items for fans this holiday. More than 2M Star Wars items were purchased on eBay this year alone, and in the lead up to the new Disney+ series The Mandalorian, eBay has sold tens of thousands of Boba Fett collectibles. 
    • More gift picks for Star Wars fans: Exclusive Star Wars #75 Final Issue with variant cover — stay tuned for eBay’s latest comic release on 11/20
  • Pearl Fever: From hair clips to chunky earrings to chokers and nail art, pearls are having a moment as one of the must-have jewelry trends to up your accessories game. Thousands of high and low styles have been purchased on eBay over the past year, and even saw a 21% uptick in sales after Gigi Hadid was spotted wearing a string of pearls with a tie-dye shirt in the spring.
    • More gift picks for the jewelry collector: Mizuki Pearl Hoop Earrings and Louis Vuitton Chain Link Patches Necklace

"As one of the world’s largest and most vibrant marketplaces, we’re able to look at shopping behaviors to surface up the most wanted rare, retro and right now gifts for the holidays,” said Sam Bright, VP & General Manager of Merchandising, eBay. “For 2019, we’re seeing increased interest in nostalgic Nintendo devices and games following their 130th birthday this year, trending mini crossbody bags seen on celebrities and influencers alike, and all-in-one kitchen appliances like the Ninja Foodi as the new Instant Pot of the season.”

For even more inspiration, eBay has curated a series of additional lists featuring something for everyone, including hard-to-find sneakers, retro toys and gadgets, handcrafted items from small businesses, gifts that benefit charities, and more. 

  • Shop Small for the One Who Has It All
  • Star Wars Gifts from the Galaxy 
  • Under $10 Stocking Stuffers
  • Shop Small for the One that has it All 
  • For The Cook
  • G.O.A.T Sneaker Gifts 
  • Blooming Beauty Buys
  • For the Guy in Your Life
  • Gifts for the Apple Lover 
  • Gifts for the Samsung Fan
  • 90s Inspired Toys
  • Gifts That Give Back
  • Art Lover in Your Life 

This holiday season, eBay has the gift you’ve been wanting the most – from everything to the very thing. Shop eBay’s “Most Wanted” Holiday Guide and other gift guides to inspire your wish lists at For more, visit and follow @eBay on TwitterInstagram and Facebook.

eBay By the Numbers 

  • eBay has 1.4 billion plus listings
  • eBay has 183 million active buyers worldwide
  • 72% of items ship for free in U.S., UK and DE
  • 80% of all merchandise sold on eBay is new, and our wide selection keeps growing
  • 63% of transactions on the eBay platform involve a mobile touchpoint
  • 490 million downloads of eBay Inc. apps across the globe

Based on searches and sales on eBay US from October 2018 to October 2019