eBay Scales Its B2B Gift Card Program by Expanding Partnership with Blackhawk Network

eBay News Team

The partnership will enable eBay to provide end-to-end gift card services to other businesses while accelerating its growth in the loyalty and incentives market.

With its wide range of products for purchase, eBay is an ideal destination for businesses looking to give gift cards to customers or employees through loyalty or incentive programs. Through its expanded partnership with global financial technology company Blackhawk Network, eBay is scaling its gift card offering directly to other businesses and growing its presence in the loyalty and incentives market.

Through the new program, businesses can order eBay gift cards to reward or incentivize customers or employees through loyalty, acquisition, retention or promotional programs. Features of eBay's gift card include:

  • Both plastic and egift options, and the ability to personalize messaging on each card
  • The ability for businesses to place and seamlessly manage their own orders
  • The ability to load a selected denomination from $5 to $500 per card
  • Visibility into tracking information and order history
  • Easy checkout with payment and shipping information that is securely saved to the buyer's account for future orders

Strength in gift card solutions, coupled with its recent acquisition of CashStar, uniquely position Blackhawk to help eBay expand the reach of its gift card program.

"Businesses looking to provide gift cards as rewards or incentives will find that eBay offers something for everyone," said Wafa Dahel, General Manager, Gift Cards, eBay. "With more than a billion listings, eBay has an incredible selection of a variety of products at the right price. The majority of items on eBay today are new, fixed price and ship for free, making eBay a preferred site for shoppers across the globe."

"As part of our partnership with eBay, we are delivering significant value by helping to grow and manage its B2B gift card program while enabling eBay to become more competitive in this space," said David Tate, Senior Vice President, Blackhawk. "We are leveraging the synergies and technology across both Blackhawk and CashStar to offer a complete, comprehensive gift card solution for distribution directly to business buyers."

Learn more about eBay’s B2B gift card solutions.