Retail Revival

Greensboro, North Carolina Joins eBay’s Retail Revival

eBay News Team

Greensboro becomes the fifth city to join the Retail Revival Program, which partners with local businesses to grow and expand their reach.

eBay, in partnership with the city of Greensboro, announced today that the North Carolina city has been selected as the latest partner for Retail Revival. The program harnesses the power of technology and eBay’s global marketplace to support and grow small businesses, strengthen local economies and foster vibrant community growth.

The third partnership of its kind in the U.S., Retail Revival Greensboro is a 12-month program for local small business owners looking to leverage eBay’s global marketplace to reach new customers around the world. Greensboro Mayor Nancy Vaughan and Suzy Deering, Chief Marketing Officer of eBay Americas, gathered at the International Civil Rights Museum to celebrate the announcement of the program, which aims to help traditional “Main Street” businesses connect online with eBay’s 179 million active buyers.

“I am looking forward to our partnership with eBay and assisting our local entrepreneurs to expand their business to an online marketplace open around the clock,” said Mayor Vaughan. “The Retail Revival program will give local business owners and entrepreneurs the tools they need to expand their customer base domestically and internationally. I am grateful to eBay for choosing Greensboro for its next partnership.” 

Through the program, participants will receive ongoing support and resources to get started and scale their business on the eBay platform. This includes customized training, one-on-one coaching, direct access to a dedicated eBay customer service team, and an eBay store subscription – all provided at no cost to participants or to the City. Additionally, eBay will promote these businesses through a variety of marketing channels, helping to bring awareness of their unique stories and products to a global audience.

 “As one of the largest online marketplaces in the world, empowering entrepreneurs and small businesses is central to eBay’s business and purpose,” said Chris Librie, head of Global Impact at eBay. “Through the power of eBay’s platform and our millions of shoppers across the globe, we’re committed to making a positive impact on the growth of local retailers and their communities.” 

This announcement follows successful Retail Revival U.S. program launches in Akron, Ohio, and Lansing, Michigan, as well as a global expansion to Wolverhampton, UK and Halifax, Canada. Cumulatively, these cities have already helped participating small businesses generate millions of dollars in sales and export to over 70 international markets.

Local entrepreneurs interested in the Retail Revival program are encouraged to learn more and apply at