A new partnership between eBay India and a leading 24/7 home shopping network will open up celebrity-backed products to a global audience of Indian culture connoisseurs and Indians living overseas.
The recent tie-in with Best Deal TV, the country’s first celebrity-driven home shopping channel, will mean that consumers around the world can shop for more than 2,000 Home, Fashion and Lifestyle products exclusively curated by well-known movie personalities.
“As international interest in Bollywood continues to grow, this collaboration with eBay will ensure we are the first home shopping channel in India to cater to its customers worldwide,” said Raj Kundra, CEO, Best Deal TV.
Product endorsements will come from celebrated stars of the movie world, including Akshay Kumar, actor and producer, Shilpa Shetty, actor and entrepreneur, Ekta Kapoor, Indian producer, MasterChef Sanjeev Kapoor, ace movie director Farha Khan, and Neha Dhupia, Bollywood actor and former Miss India.
With eBay India’s CBT business growing exponentially, the unique partnership is ideal for leveraging eBay’s global platform to bring even more variety to buyers in the US, UK and Australia, says Latif Nathani, Vice President and Managing Director, eBay India.
“It’s a great strategic fit for our growth in India and we plan to expand the Best Deal TV product offering to over 17 countries in the next six months,” he added.