When the first item sold on eBay, an idea was born: that anyone could create a business online.
For over 20 years, we’ve enabled small businesses to launch, grow, and thrive on our marketplace. Central to this undertaking is our commitment to economic empowerment—we believe that everyone should have the ability to be financially self-sufficient. Our marketplace platform creates a unique relationship with our sellers, one in which we never compete on products listed for sale. These principles set us apart from other marketplaces and lay the foundation for seller success.
eBay believes small businesses are the lifeblood of the American economy, and we are incredibly proud to help sellers shape their futures, lifestyles, and livelihoods.
Small Business Saturday offers us a chance to celebrate and be inspired by the incredible small businesses on our global marketplace. Like Gina Foster, whose store brings her innovative non-slip sheets to the world. Or Danielle Capotosto, an artist and mother who uses eBay to fulfill her creative drive, while meeting the demands of motherhood. Or Alber & Theresa Goldberg, who sell to give back to the special needs community.
Small Business Saturday also fuels several broader initiatives, like eBay’s annual Shine Awards, Retail Revival, and Always Open on eBay. Together, these programs work to directly impact our sellers’ lives and communities.
Small Business Saturday presents us with an opportunity to support and celebrate the sellers who are making it happen on eBay. Join us on November 24 to champion small businesses during Cyber Week, by shopping their unique Deals.
You may have seen our recent advertisements which illustrate ‘if it’s happening in the world, it’s happening on eBay’. And we want everyone to know eBay’s sellers are the ones making it happen—not just on Small Business Saturday, but every day of the year.