Coles partners with eBay to drive online grocery shopping in Australia

Press Release

6 March 2019 – Today marks the first step in eBay Australia’s partnership with Coles. In a world first for eBay, Coles will extend its reach to eBay’s 11-million unique monthly visitors.

eBay users can now shop from Coles’ perishable and non-perishable everyday essentials across a variety of categories including select pre-packed fresh food, pantry, personal care and household items via Australia’s number one online shopping destination,¹

Shoppers in metro Sydney, Melbourne and Brisbane can access Coles on eBay with products available at the same national in-store prices. Shoppers who have subscribed to eBay’s membership program, eBay Plus, will enjoy free delivery on orders that are $49 and over and double the number of flybuys points on all orders.²

The partnership gives shoppers access to Coles’ products alongside eBay’s unrivalled range of new and unique items, from tech to fashion. Coles joins the 40,000 Australian retailers that are already trading on eBay including Myer, The Good Guys and Target.

Tim MacKinnon, Managing Director of eBay Australia and New Zealand says, “Coles is one of Australia’s oldest and most trusted brands, so we’re excited to welcome them to eBay as they broaden their online channels. Both eBay and Coles share the vision of providing convenience, range and value to our customers and together we can make it even easier for Aussies to meet all their shopping needs in one place.”

Today’s announcement offers a glimpse into the future of online grocery shopping, which is how only 3 per cent of Australians currently choose to shop.³

Coles Online Chief Executive, Alister Jordan says, “We are always looking for ways to make life easier for our customers.

“By partnering with eBay, we are providing our customers another convenient way to access our products and have them delivered straight to their door.”

Coles on eBay will offer one simple unattended delivery option that will enable customers to have their order dropped off even if no-one is home. Further delivery options will be provided throughout the year.

The first 5,000 Shoppers in metro Sydney, Melbourne and Brisbane will get 25 per cent off their first Coles on eBay order.⁴ Visit Coles on eBay at


About eBay Marketplaces:
eBay is one of the world’s largest online marketplaces, connecting people with the things they need and love virtually anytime, anywhere. eBay has 179 million active buyers globally and more than 1.2 billion live individual and merchant listings at any given time. With mobile apps available in 190 countries, eBay delivers a personalised shopping experience and seamless access to inventory from down the street and around the world. Tailored shopping experiences customise buying and selling; and eBay provides variety and choice for sellers by enabling them to offer goods through online, mobile and local channels to consumers around the world. For more information, visit

¹ Roy Morgan and Similarweb data, Jan 2019
² eBay Plus members earn flybuys points at double the standard eBay earn rate (one point per $1)
³ Forrester : Online Grocery Retail Forecast, 2017 to 2022 (Global)
⁴ Limited to first Coles on eBay order for 5,000 shoppers, max discount $50, 1 transaction per person. View T&Cs here

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