Lara Bingle fronts campaign for Fashion Gallery launching eBay’s first Australian fashion designer partnership

Press Release

Fashion identity Lara Bingle is headlining a hot new campaign for Fashion Gallery at eBay, launching their first ever-Australian designer partnership to coincide with the sites first birthday. Five of the country's best designers are involved, with the limited-edition range of custom t-shirts to be released for sale on Sunday October 28.

The stellar designer line up includes designer-to-the-stars Alex Perry, one of the first ladies of fashion Lisa Ho, kaftan queen Camilla, the hugely talented Michael Lo Sordo and celebrity favourite Bec & Bridge.

High-gloss editorial imagery with the fashion-loving Lara in each of the five designs is sure to inspire shoppers across the country, with the site predicting record numbers for the on sale date of Sunday October 28.

The Alex Perry design is both feminine and tough, with butterflies in the form of a skull and silver foil highlights. Lisa Ho has reinterpreted one of her current season green palm prints and Michael Lo Sordo has created a one-off digital floral print with beautiful water-colour tones.

Camilla has taken references from the new season Gypset collection, with a design combining pattern and bright colours. The Bec & Bridge offering is reflective of their cult-status collections; a striking black t-shirt with oversized ampersand and detailing.

In launching the Fashion Gallery designer partnership, Jo-Ann Hicks, Head of Fashion eBay Australia & New Zealand said the project had been on the cards for some time, with the first birthday marking the perfect occasion for its unveiling.

"We are so thrilled with the response to Fashion Gallery at eBay in its first year. It has been a real game-changer for eBay and its success lies in directly connecting shoppers to the brands they know and love.

"The launch of our Australian fashion designer partnership is a great way to take our fashion offering to the next level. Working with five incredible Australian designers and then shooting the campaign with model Lara Bingle has been an incredible experience – we think shoppers are going to share our excitement for this amazing project."

Supporting the Fashion Gallery Designer Partnership Launch is campaign imagery from renowned photographer Darren McDonald with stylist Marina Afonina and creative director Lyndal Frollano. Model and fashion identity Lara Bingle headlines the shoot, with behind-the-scenes footage and designer interviews released on Fashion Gallery's social media platforms.

Editor's notes:

T-shirts available for purchase from Sunday October 28
RRP $39.00 includes free shipping
Size range S- XL
Limited edition range, only 250 available per designer