1st June 2017, Sydney, Australia – New research by eBay shows Australian online retailers should be preparing for a bumper June, as consumers intend to spend millions more across the industry than in the same period last year.
June sales have grown at 28% per cent over the past 5 years at eBay and it is expected that more than 12.5 million items will be purchased on the site over the month.
The spike in sales is being attributed to a newly evolved consumer behaviour being coined as ‘buy-bernation’. The trend is born out of consumers not needing to leave the house as the temperature drops due to the convenience of mobile apps which allow people to do everything from order food, stream films or find a date, giving more time to dual screen browse and shop.
Megan English, eBay spokesperson and Trend Watcher, said: “End of Financial Year sales have always been strong but are becoming more and more lucrative for retailers who are able to cater to the newly evolved kinds of shoppers out there. It’s going to be important to deliver deals and savings that are contextual to winter and pop-culture moments, not just those items that traditionally perform well when discounted.”
Research conducted by YouGov on behalf of eBay shows that comfort is a priority for buyers in winter, with over one third (37 per cent)** spending more on products for the home. 39 per cent of respondents say they are investing in home furnishing and décor, while 31 per cent are buying home entertainment systems, media and technology items to keep themselves occupied whilst tucked up indoors.
The research also revealed that almost two thirds (63 per cent) of Australians plan to stay in during the colder months and 42 per cent will shop online more often during this time.
eBay predicts that in June alone, Australians will spend more than 19 million hours on site browsing, spending an average of 10 minutes per session.
A breakdown of the most active postcodes during the month of June suggests that the pattern of ‘buy-bernating’ aligns with the cold weather, as Victorian suburbs shop up big. Those topping the list include: Werribee (Victoria), Cranbourne (Victoria), Hoppers Crossing (Victoria), Liverpool (NSW), Frankston (Victoria), Campbelltown (NSW), Narre Warren (Victoria), Gosford (NSW), Toowoomba (QLD) and Glen Waverley (Victoria).
eBay Launches Hump Month Sale to reach buy-bernation shoppers:
In recognition of the significance of June to Australian shoppers, eBay is launching a ‘Hump Month’ Sale where buyers can access millions of dollars’ worth of savings. The market leading deals and offers will be available on more than 68 000 items from small business sellers and leading brands like Myer, Target and The Good Guys.
NOTES TO EDITORS
* eBay internal data, May 2017
** Research conducted by YouGov on behalf of eBay Australia. 1,000 Australian adults over 18 from across the country were involved.
1st June kick-off
Flash Sale Frenzy
- Midday – midnight 12 hours of huge discounts, flash sales and site wide sales starting with 10% off everything on eBay
2nd June – 11th June
Hump Month Frenzy
- 20% off selected retailers
Every Wednesday: 6 – 10pm
1 hour Mega Deals
- Best price in market for top trending products
- 1 deal every hour with unbeatable prices
For all hump month deals go to ebay.com.au/rpp/hump-month
For further information or interview requests, please contact:
Elizabeth Johns (Pulse Communications)
T: 02 8281 3236 | M: 0466 527 830
Christine Yangoyan (Pulse Communications)
T: 02 8437 5363 | M: 0420 227 732