Wardrobe needing an Autumn/Winter update? This September, pre-loved is the new mainstream. Research from eBay Ireland reveals that 77% of Irish consumers have purchased pre-loved clothing, shoes, or accessories in the past year, showing the widespread acceptance of second-hand fashion. Forget trend hunting on the high street. Discover stunning brand-new and pre-loved Autumn-Winter luxury on eBay.ie for a more sustainable approach to this upcoming seasonal shift.
Key eBay Ireland Insights into the Irish Perception of Pre-Loved Fashion:
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77% of respondents have purchased pre-loved items in the past 12 months.
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61% of respondents have sold pre-loved items in the past 12 months.
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45% of people have purchased more pre-loved items this year, than they did last year.
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Saving money is the dominant motivator for buying pre-loved fashion (36%).
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Outerwear (coats, jackets) is the most popular pre-loved item (43%).
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63% of respondents either like or love pre-loved fashion.
Embrace This Season's Trends, Sustainably
With trends like chocolate brown (all credit to Mocha Mousse, Pantone’s colour of 2025), classic stripes, and timeless jackets hot property this season, Now is the perfect time to try out these trends by shopping gorgeous pre-loved pieces that are ready for a second life - and even better, have them delivered straight to your door. The market for pre-loved items is clearly growing, with 45% of Irish consumers purchasing more than they were a year ago. This significant shift towards sustainable shopping is especially strong among younger shoppers, as 89% of 18–24 year-olds have bought pre-loved items in the last year, truly leading the way in sustainable style.
Affordable Luxury: Your Christmas Shopping Solution
With Christmas creeping in, it is not surprising that saving money stands out as the #1 motivator for Irish consumers to buy pre-loved fashion, chosen by 36% as their primary reason. Dreaming of that iconic bag, designer scarf, or that perfect luxury gift for the upcoming festive period? By shopping pre-loved, it could be within your reach, thanks to hundreds of incredible Irish sellers on eBay Ireland.
Sitting on a Goldmine? Time to Sell!
Just as A/W trends are cyclical - now, more than ever, so is fashion! Beyond just buying, Irish consumers are actively participating in the circular economy. With many people looking for ways to earn extra income or find new side hustles, it's no surprise that 61% of consumers have sold pre-loved items in the past year. This highlights a drive towards giving items a second life and turning unused wardrobe pieces into cash. Got some cosy Autumn/Winter glam hidden in the closet that you no longer wear? You may be sitting on a goldmine, ready to be snapped up by eBay consumers this season, helping you declutter and earn at the same time.
eBay makes selling simple and safe with its eBay’s Seller Protection guarding against fraudulent claims and chargebacks while providing resources and support if any issues arise. For buyers, the eBay Money Back Guarantee ensures customers get exactly what they paid for, offering a refund if an item isn't as described, doesn't arrive, or is damaged during shipping. This means you can sell your items with complete peace of mind.
Style That's Good for the Planet
Beyond style and savings, this widespread adoption of pre-loved fashion also has a significant positive environmental impact. While affordability is a key driver, 45% of Irish consumers are somewhat concerned about the environmental impact of fast fashion, with women showing even greater awareness.
This is why eBay connects millions of buyers and sellers to extend the lifespan of products and reduce waste. By providing a platform for recommerce, eBay empowers individuals to participate in sustainable consumption and gives pre-owned goods a second life, aligning well with growing consumer interest in second-hand markets and supports a more resource-efficient future.
Ready to refresh your AW wardrobe? Visit eBay.ie today to discover the endless possibilities of trending pre-loved fashion and join the movement towards a more sustainable and stylish future.