eBay has reported a spine-chilling 18.93% YoY increase in overall Halloween-related searches and sales compared to last year. Parents, eager to dress up their little ghouls and goblins, are driving a surge in demand. Boys' fancy dress costumes have skyrocketed by an astonishing +214% (YoY), while baby and toddler costumes have experienced a "boo-tiful" +64% boost.
Beyond the usual witches and ghosts, eBay's Halloween range taps into the unexpected and extraordinary. Searches for elaborate "fursuit" costumes, popular within the furry fandom, are seeing an uptick, suggesting a growing interest in this unique subculture.
Classic Halloween themes remain ever popular, with Tim Burton’s The Nightmare Before Christmas continuing to inspire shoppers to embrace whimsical and imaginative décor. Additionally, Day of the Dead-themed decorations are seeing a surge in popularity as shoppers embrace the cultural richness and beauty of this Mexican tradition.
As we head into the Halloween season, eBay Ireland unveils the top five trending costumes set to haunt wardrobes in 2024:
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Deadpool: Topping the charts as this year's most-searched costume, Deadpool continues to be a fan favourite. Known for his bold humour and iconic red-and-black suit, this Marvel anti-hero is a hit with both kids and adults looking to make a brave statement.
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80’s Costumes: The '80s revival is alive and well, likely fuelled by last year’s Barbie movie phenomenon. Shoppers are loving vibrant, retro styles, with flashy bodysuits, neon leg warmers, and cycling shorts making a major comeback. It’s a look that blends nostalgia with playful fun.
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Spiderman: The web-slinging superhero has swung back into popularity thanks to recent films, and his signature red-and-blue suit is flying off the shelves. Spider-Man’s timeless appeal makes him a perennial favourite for all ages – perfect for aspiring heroes looking to save the day.
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Wednesday Adams: This year, the gothic icon takes centre stage with her signature look – black dress, white collar, and braided hair. As the ultimate queen of creepy cool, Wednesday Addams is a go-to choice for those looking to channel dark, sarcastic vibes in style.
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Scream/Ghostface: No Halloween is complete without the terrifying simplicity of Ghostface from the Scream franchise. This costume is not only a horror classic but also a last-minute lifesaver for spontaneous thrill-seekers. With its instantly recognisable mask and black cloak, it's a spooky staple year after year.
From iconic superheroes to nostalgic throwbacks and quirky subcultures, eBay Ireland is at the forefront of Halloween 2024’s biggest trends. Visit out eBay.ie today to discover an incredible array of costumes, whimsical décor and more for a terror-ific Halloween.
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jade.marron@ogilvy.com / esther.ade@ogilvy.com
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