Delivering Joy and Making an Impact This Holiday Season
By: Scott Cutler, Senior Vice President, Americas
We’re working hard to make shopping with us meaningful, inspiring and delightful.
With the holiday season entering full swing, it can be easy to get overwhelmed. I love the holidays — for all the obvious reasons — and it’s the most energizing time of year because it’s when we can have the biggest impact on the lives of our shoppers.
We’ve been working for months to ensure we make that experience a joyful one for everyone who shops on eBay, whether they are shopping for themselves or for family and friends.
This includes everything our customers care about most, finding the best deals, the most sought-after toys, giving to the causes you care about most and, of course, getting that critical holiday package in time. You are already seeing this with our early deals and there’s much more coming your way.
Deals and more deals
We know that a big part of the holiday season is finding the perfect deal. We are working hard to surface the most coveted items this year, partnering with big brands and small businesses alike to make sure that you get the best deals on everything you love.
We kicked off November with 11 Days of Deals. Because we partner with so many businesses — small and big — around the world, we are able to offer incredible deals. That’s why with campaigns like Better Than Black Friday, we are able to beat, and match, the Black Friday prices of competitors like Target, Macy’s, Costco and Walmart. And when it comes to “Cyber Five” — the five days from Thanksgiving Day to Cyber Monday — we’re going really big. I won’t reveal all of our surprises, but we’ll have deals every hour from top brands at nearly every price point.
The magic of Toytopia
While deals are a huge part of the season, what would the holidays be without toys? If there’s one reason why all of this matters so much to me, it’s the magic of seeing a child’s face light up from getting the toy they’ve been wanting. As a parent, that joy is the greatest measure of success. I’m proud that eBay is a place for parents to find any toy their child would want, especially the hard-to-find ones. We’re the only place where you can get the $100,000 Transformer action figure from 1987 alongside the 2018 Bumblebee Transformer figure for $19.99, and everything in between.
This year, we launched Toytopia on eBay — a portal to millions of toys on our marketplace. Check out our predictions for the hottest 50 toys this season and a holiday toy book that highlights the biggest trending toys along with nostalgic collectibles.
Giving to those in need
While much of our energy is focused on giving gifts to the ones we love, I know many of us also make an effort to give to those in need, especially during the holidays. This year, we’re partnering with organizations like Save the Children, the Grammy Foundation, Make-A-Wish, American Cancer Society and more to give back to the most vulnerable among us.
We’re using the power of our eBay for Charity platform this season to bring together our community to make an impact through one-of-a-kind experiences and exclusive inventory. These include partnering with singer and mom of three, Jessie James Decker, to offer a Nashville experience and a curated toy list that our shoppers can donate to win. On Giving Tuesday, we’re offering 18 exclusive experiences — like teaming up with ESPN and the V Foundation to offer amazing holiday gifts that give back, such as two Craig Sager worn jackets, signed sneakers from Kobe Bryant and Scottie Pippen and more.
Of course, closer to home for us are the wildfires that have devastated parts of Northern and Southern California. We’re raising funds for the American Red Cross, the Shasta Regional Community Foundation and United Way of Ventura County, among other charities that are helping families affected by the fires.
Making shopping easier
Putting a smile on the faces of our loved ones is incredibly gratifying, and the journey to get to those ends should be delightful and inspiring. To ensure that you’ll get the best deals on eBay, we’re offering a 110% best price guarantee with no blackout periods. Check back through December as we activate last-minute deals for late shoppers.
We already have fast and free shipping — no membership required — with a majority of items arriving in three days or less. Then there is Guaranteed Delivery and eBay Authenticate to give you that ease of mind when shopping.
Our goals are simple: inspire, facilitate and deliver. I’m incredibly excited about what’s happening this holiday season and I hope you are too.