eBay Improves on Top 20 NRF Ranking for Customer Service in 2009

Richard Brewer-Hay

According to the fifth annual NRF Foundation/American Express Customers’ Choice survey, eBay is ranked #12 overall for customer service in 2009 (up 2 from #14 in 2008).

National Retail Federation

The NRF Foundation/American Express 2009 Customer Service survey was designed to gauge consumer attitudes toward retailers’ customer service and to provide a listing of the top customer service retailers. The survey, which polled 8,600 consumers, was conducted by consumer marketing intelligence firm BIGresearch in September 2009 The consumer poll has a margin of error of plus or minus 1.0 percent.

Consumers answered the open ended question, “Thinking of all the different retail formats (store, catalog, internet, or home shopping), which retailer delivers the best customer service?

Like I said when I wrote about this last year, it is the individual sellers on the eBay marketplace that should be commended for achieving this high ranking. After all, they’re the ones providing the customer service to consumers on a daily basis.