eBay Motors Extends Automotive Dealer Reach Through Its Dealer Referrer Network
By: eBay News Team
The eBay Referrer Program continues to strengthen dealers' access to eBay’s powerful, streamlined seller tools to successfully grow their businesses.
Today, eBay Motors, one of the largest online automotive marketplaces that couples both vehicles & parts and accessories, announced it has added new partners to its Dealer Referrer Network. With these new partners, eBay will be further extending its powerful selling platform to the dealer community in the United States. For buyers, these new partners will help ensure an unparalleled selection of vehicles, providing shoppers with the best choice and deals, direct from dealers.
“At eBay, we’re committed to providing our buyers with the best choice and most relevant inventory. Specific to our automotive shoppers, the new dealers we’ve signed on will help expand the breadth and depth of our vehicle inventory,” said Tony Hoang, General Manager of Vehicles at eBay Motors. “With the Dealer Referrer Network, eBay will be able to extend its reach to many dealers nationwide, introducing a new subscription model that’s armed with strong lead generation and seller insight tools.”
Through this program, automotive partner organizations will be able to sell eBay’s subscription packages to their existing dealer networks. Dealerships who join will be able to grow their businesses on eBay globally, exposing their inventory to eBay’s community of 167 million buyers.
“We’ve been a longtime partner with eBay Motors,” said Ray Basha of Auction123. “With the new eBay Dealer Referrer Network, we’re able to help bring more inventory onto the eBay site. Our dealers are particularly enthusiastic as it allows them to get exposure to millions of global buyers.”
“By partnering with eBay, we’re able to help our dealers extend their footprint,” said Jay Kamdar of DealerCenter. “As a company, we’re focused on helping our dealers work smarter and believe that eBay will enable them to create more meaningful customer relationships.”
eBay’s subscription packages benefit dealers through:
- Increased inventory visibility, with the ability to combine local listings and national buy-on-site listings
- Flexibility to easily adjust inventory promotion to meet marketing goals
- Convenience to list inventory faster on eBay’s Vehicle Merchandising Platform
To learn more visit eBay’s Vehicles Resource Center