eBay Partners with Mashable to Launch 'Shoppable' Images
By: eBay News Team
New feature allows readers to shop eBay without leaving Mashable stories.
We are happy to announce a new collaboration with Mashable, a worldwide media and entertainment company for culture and tech, to create “shoppable” stories across the UK and US. Combining Mashable’s expert recommendations with the consumer discovery power of eBay, the partnership allows Mashable’s audience to use eBay to shop, browse and purchase products matching those featured on Mashable – all without ever leaving the Mashable site.
Through the partnership, Mashable journalists will enable readers to shop the looks featured in Mashable by independently curating matching fashion items and more available on eBay’s global platform. By clicking on shopping tag icons embedded within Mashable stories, users can view, compare and buy the Mashable team’s selections.
“We know a lot about how people shop on our site, but less about how they shop off it, so we wanted to bring a simplified shopping experience that brings products to Mashable’s passionate audience rather than expect them to come to us,” said Dan Burdett, Head of eBay EMEA Marketing Lab.
The pilot partnership with Mashable is a pioneering effort from eBay’s Marketing Lab, which focuses on developing disruptive marketing solutions. By introducing the new eBay widget to Mashable, the team will be able to better understand the factors that matter most to buyers making purchases off the eBay platform, such as seller reputation and delivery time. Using learned consumer insights from the pilot, Marketing Lab aims to deliver scalable solutions that accelerate eBay’s growth.
Users can start shopping the look today at Mashable.