PayPal Access Now Freely Available to Magento Go Merchants

By: eBay Inc. Staff

SAN JOSE, Calif.--()--LEWEB 2011 — X.commerce, eBay’s open commerce ecosystem, announced today that PayPal Access, the trusted commerce identity system, is now freely available to Magento Go merchants. PayPal Access, which was announced in October at X.commerce Innovate 2011, continues to gain traction with merchants of all sizes by making it safer and easier for customers to shop across the Web without having to remember multiple passwords or fill out multi-page forms.

“That’s one of the core value propositions of Magento Go. We continue to focus on helping merchants offer great shopping experiences to their customers, and providing a free trusted commerce identity solution does just that.”

As most small-to-medium sized merchants don’t have significant budget to dedicate to software and infrastructure development, they often struggle with shopping cart abandonment during the online registration and checkout process.

With PayPal Access on their sites, merchants can dramatically increase conversion rates by simplifying log in and account creation. In a few clicks, consumers can sign up and sign in to participating websites with just their PayPal usernames and passwords. Important user information, such as shipping address, will be automatically updated. Although customers can choose to use their financial details stored in their PayPal accounts, PayPal keeps that information private and secure.

“Our goal is to make online shopping as seamless and secure as possible for everyone involved,” said Damon Hougland, general manager of Identity and Informatics for X.commerce. “By bringing PayPal Access to Magento Go, we’re allowing retailers of all sizes to focus on creating amazing shopping experiences. In the coming months, merchants and developers can expect to see us deliver additional cutting-edge solutions.”

Magento Go, which is part of X.commerce, is an online service that allows entrepreneurs and small businesses to quickly build an online storefront to sell products and services. PayPal Access will be pre-installed on Magento Go stores as an extension, meaning merchants can begin using it in just a few clicks directly from their Magento Go administration console. The free PayPal Access extension supports all five languages currently supported by Magento Go.

“Most small-to-medium merchants need powerful turnkey technology solutions,” said Roy Rubin, CEO, Magento. “That’s one of the core value propositions of Magento Go. We continue to focus on helping merchants offer great shopping experiences to their customers, and providing a free trusted commerce identity solution does just that.”

For additional information visit www.x.com or www.x.com/identity.

About X.commerce

X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento to support eBay Inc.’s mission of enabling commerce. Through the X.commerce ecosystem of developers, partners and tools, merchants now have access to open commerce technology to scale and grow their businesses.

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about enabling commerce. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.’s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.