RedLaser Takes Music Industry by Storm with New App and Artist Promotions

By: eBay Inc. Staff

SAN JOSE, Calif.--(BUSINESS WIRE)--RedLaser, a leading barcode and QR code scanning mobile app, is bringing a brand new mobile experience to Sasquatch! Music Festival this weekend by launching a new sister app, RedLaser LIVE. The company is also offering Sasquatch! attendees the chance to win free merchandise and entry into exclusive acoustic performances – all through QR code contests. The new app, RedLaser LIVE, is a first-of-its kind geo-location tool, designed to help festival-goers keep tabs on friends, campsites, cars and more. The app, available for free on iPhone®, will also share the locations of special promotions throughout the festival, such as discounts at food stands and t-shirt giveaways at the RedLaser booth onsite.

“Between RedLaser and RedLaser LIVE, we hope this is the beginning of an exciting journey with artist partners and music lovers”

When opened, RedLaser LIVE geo-locates users on an embedded Sasquatch! Music Festival map, allowing them to check-in to an exact location within the venue making it easier to meet up with friends, share concert highlights on Facebook, and even tag the nearest washroom. Tech savvy music lovers can also scroll through the app’s newsfeed, reading a stream of updates about what their friends are doing and where they are. A Google Map icon next to each friend’s update allows the user to click on it and immediately plot a direct path to that person. The app can even be used to find a favorite, specific locale, like a campsite or delicious food vendor, simply by checking in and saving it as a bookmark.

“Anyone who has ever been to a large music festival knows that staying connected with friends minute-to-minute, and finding parking spaces and campsites is no easy task ,” said Rob Veres, General Manager, RedLaser. “That’s why we created RedLaser LIVE – it’s a mobile solution to the standard festival challenges, but it also helps people share experiences through QR codes check in updates, like discovering a new band or finding some cool merchandise.”

RedLaser is also doing a promotion at Sasquatch! Music Festival with VH1’s May “Artist You Oughta Know,” Fitz and the Tantrums. As more and more artists turn to technology to engage fans, RedLaser is quickly becoming the perfect tool for bands to instantly share information about their music and provide access to downloads, all through mobile phones. At the festival, fans will be able to scan various QR codes at RedLaser’s booth, giving them the chance to win a meet-and-greet, entry into an exclusive concert or free merchandise, and the ability to immediately “like” the band on Facebook or purchase the band’s album.

"RedLaser is the perfect way for our fans to stay connected to us, and to expand our experience with them when we play Sasquatch," said Michael “Fitz” Fitzpatrick, lead singer of Fitz and the Tantrums.

Fitz and the Tantrums is one of the hottest bands on independent record label, Dangerbird Records. The label’s CEO and music industry veteran, Jeff Castelaz, also embraces and encourages the integration of music and technology.

“Dangerbird is in the business of connecting our bands and their fans in the most innovative ways. Slotting Fitz and The Tantrums into the launch of RedLaser LIVE was a no-brainer for us, especially because we're all gadget geeks; we're always in search of the newest and coolest tech stuff."

Making a splash at Sasquatch is RedLaser’s latest example of the increased importance that their mobile technology plays in the music industry. This month, RedLaser designed a game with Sasquatch! headliner, Death Cab for Cutie, called Four Codes and Keys. The game incorporates Death Cab for Cutie-related clues that help fans unlock QR codes that are the "keys" to win prizes.

In February, RedLaser partnered with hip hop artist Lupe Fiasco to help him creatively launch his critically acclaimed album, “Lasers.” RedLaser worked with Lupe to project a QR code on the sides of buildings in New York and Hollywood, and activated his online fan-base by urging them to go out, scan and pre-order the album. Twenty five percent of his pre-order sales came from scanning his RedLaser QR code.

“Between RedLaser and RedLaser LIVE, we hope this is the beginning of an exciting journey with artist partners and music lovers,” said Veres. “Technology and music will continue to become more integrated, and we want RedLaser to remain at the forefront of this trend, adding value to partners and users.”

About RedLaser

RedLaser is a leading barcode-scanning mobile application for iPhone and Android™ and was acquired by eBay Mobile in June 2010. The app has over nine million downloads and is consistently a top three free utilities app in the U.S. Apple iTunes® store. Scan a cataloged item and prices across Google, TheFind, eBay, Half.com, Milo.com and Best Buy will populate for comparison – along with helpful product information. The RedLaser software development kit is used by more than 150 licensees, including Coupons.com, TheFind, The Knot and shopkick and stickybits. For more information on RedLaser, visit www.redlaser.com.

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