Shop Your Interests with New Personalized eBay Experience

eBay News Team

eBay launches a new way to shop, powered by you.

Whether you’re a sneakerhead-golf-fanatic or a boho-chic guitarist with a flair for yoga, there’s a new way to shop for everything you love in one place. Today, eBay announces the launch of Interests – a new feature that tailors your shopping experience based on your passions, hobbies, and style. The result is a more personalized eBay that uses technology to curate the world’s largest selection of inventory, exclusively for you.  

Through data and algorithms, eBay uncovered things people seek out every day and created hundreds of shopping themes - from streetwear to sports teams, home theater to Hello Kitty. Shoppers select what they’re interested in, and the new feature transforms their homepage with themes and items chosen just for them. And, with a nearly infinite number of Interests combinations, eBay now adapts to give everyone their own unique store.    

“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, Head of Browse & Personalization for eBay. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.”    


Customization starts with the shopper, because only eBay can curate millions of items for each of our 171 million buyers. After answering a few questions, your interests are matched with your browsing patterns, in order to help you discover things you love - and things you didn’t even know you might love. It’s just one of the ways eBay is reimagining how the world shops online.

Interests is currently available on eBay’s mobile app in the U.S. for iOS and Android. In the coming months, it will continue rolling out to new platforms, including mobile-web and desktop, as well as markets around the world.

Download the eBay app to begin browsing an eBay store designed just for you.

eBay by the Numbers

  • eBay has 171 million active buyers worldwide

  • 80% of all merchandise sold on eBay is new, and our wide selection keeps growing

  • 88% of items sold on eBay are Buy It Now – no bidding necessary

  • 70% ship for free in US, UK and DE

  • 62% of the eBay platform involves a mobile touchpoint

  • 402 million downloads of the eBay Inc. apps across the globe