StubHub Releases Fourth Annual Live Experiences Report

StubHub News Team

Ed Sheeran tops BTS and Elton John for Top Artist. Super Bowl LII edges out College Football’s National Championship for the best-selling Sporting event in the US.


StubHub, the world’s largest event marketplace, released its fourth annual Year in Live Experiences report last week. Not only does this year’s report highlight the best-selling events, most sought-after artists, matchups, teams, festivals and shows, but unveils a record number of attendees who crossed borders to experience a live event.

“The power of live experiences transcends languages and borders,” said Sukhinder Singh Cassidy, president of StubHub. “This year, StubHub saw fans from 144 countries cross borders to travel to live events, indicating that shared experiences pull people together, even during challenging times. With nearly 200,000 StubHub customers crossing borders to attend over 30,000 events in 2018, it's clear that people continue to love being with fellow fans, seeing their favorite artists or teams live.”

The Countries Most Likely to Cross Borders for A Live Event on StubHub

  1. United States

  2. United Kingdom

  3. Japan

  4. Canada

  5. Mexico

  6. Spain

  7. Germany

  8. Ireland

  9. South Korea

  10. France

Top 10 Best-Selling Sports Events Around the World* in 2018

  1. Anthony Joshua v. Joseph Parker

  2. Anthony Joshua v. Alexander Povetkin

  3. NFL London: Philadelphia Eagles v. Jacksonville Jaguars

  4. NFL London: Seattle Seahawks v. Oakland Raiders

  5. NBA London: Philadelphia 76ers v. Boston Celtics

  6. NFL London: Tennessee Titans v. Los Angeles Chargers

  7. Golden State Warriors at Toronto Raptors on January 13

  8. New York Yankees at Toronto Blue Jays on March 29

  9. NBA Eastern Conference Semifinals Game 2: Cleveland Cavaliers at Toronto Raptors

  10. NBA Eastern Conference Semifinals Game 1: Cleveland Cavaliers at Toronto Raptors

*International markets outside of the U.S.

Top 10 Best-Selling Artists Around the World* in 2018

  1. Ed Sheeran

  2. BTS

  3. Elton John

  4. Foo Fighters

  5. Paul McCartney

  6. U2

  7. Drake and Migos

  8. Taylor Swift

  9. The Rolling Stones

  10. Eagles

*International markets outside of the U.S.

Between theatre, music, and sports, this year’s StubHub experiences brought together a record-breaking number of fans from around the world. The Hamilton Revolution took the world by storm, with fans from over 95 countries attending more than 1,600 shows across 25 global cities. Fans also flocked to see Ed Sheeran from 83 countries, giving him the largest international audience of any artist this year. The Vegas Golden Knights came in as StubHub’s No. 1 in-demand NHL team for the second year in a row, LeBron’s move to the Los Angeles Lakers earned the team 16 percent growth in sales, and fans from every state and 30 countries witnessed the Boston Red Sox reaffirm their league dominance when they won the 2018 World Series.

With 2018 marking the year of highest overseas travel in the company’s history, StubHub has delivered on its mission to bring the joy of live entertainment to fans globally.

Click here to view the full report.