VIDEO: eBay Giving Works (@ebaygiving) and MissionFish Win Cause Marketing Halo Award #cmf10
By: Richard Brewer-Hay
eBay Giving Works and MissionFish, eBay’s nonprofit service provision partner, received a Cause Marketing Halo Award in the Best Transactional Campaign category, which honors campaigns that generate donations via consumer activity.
Micki Sever, manager of eBay Giving Works marketing programs, and Sean Milliken, CEO of MissionFish, accepted the award at an event in Chicago on Thursday, June 3, on behalf of both organizations. You can check out a video interview with them here:
Each year, the Cause Marketing Forum recognizes one business and one nonprofit organization for their leadership and outstanding efforts in the pursuit of doing well by doing good. This year, in addition to eBay Giving Works and MissionFish, the Forum recognized Macy’s and Feeding America, along with General Mills, Susan G. Komen for the Cure, Samsung and The Nature Conservancy.
eBay Giving Works, launched in 2003, empowers the eBay community to buy and sell items that support their favorite nonprofits. eBay Giving Works has raised $191 million globally to date for more than 22,000 nonprofits.
How Giving Works Works
eBay Giving Works was launched in 2003 to enable the eBay community to raise funds for their favorite charities. Funds are raised in four ways: Sellers donate 10 to 100% of their sales to a nonprofit and eBay waives that percentage of the seller’s fees. Nonprofits can sell their own merchandise. Buyers cans add a $1 or greater contribution when checking out. Customers can “Donate Now” directly to charity using PayPal.
In 2009, eBay spotlighted more charities on and offline, upgraded Give at Checkout and Donate Now and much more. The number of sellers with charity listings increased 60 percent over 2008. The number of charity listings increased by 150 percent. The overall program raised $50 million through transactional activity in 2009, nearly a third of the $162 million total it has raised since 2003.