eBay Partners with Top Fashion Brands to Launch a New Dedicated Home for Online Fashion

Press Release

eBay, Australia’s leading online shopping destination has today launched the new Fashion Gallery. The Fashion Gallery gives consumers access to new in-season and sale clothing, shoes and accessories direct from the most recognisable and sought after Australian and international fashion brands.

With online fashion sales expected to reach $3.4 billion by 2015[1], the launch of the Fashion Gallery on eBay addresses Australia’s growing appetite to browse and buy a broad range of fashion items online. Brands within the dedicated Fashion Gallery site on will offer a selection of brand new products for both men and women with many items at a significant discount to retail, all available at a fixed price.

Accessible 24/7, the 28 brands at launch include:

Alannah Hill

Hollywood Fashion Tape               



House of Fraser


Antoine + Stanley               






Bras N Things



Charlie Brown



City Chic

Perfume Connection


Cooper Street




Savile Row Company


David Lawrence



Ed Hardy






The Fashion Gallery is set to offer Australians a new, smart way to shop and help them save money on the physical act of shopping, freeing up more of their hard earned cash for great value fashion direct from the brands.

Recent Galaxy Research[2] conducted on behalf of eBay shows that Australians are spending a whopping $14.1billion[3] each year on the actual ‘act’ of shopping before making a purchase. The research shows that the average shopper spends approximately $32 per shopping expedition on expenses alone, including car parking/public transport, lunch and refreshments.

For the younger generation (18-24) who shop most frequently (3 times a month) the average spend per shopping trip increased to $39.90.

Given the added expense associated with shopping offline, more than half (58%) of Australians said that they intend to do more online shopping for clothes in the next six months compared to activity in the previous six months.

Jo-Ann Hicks, eBay fashion spokesperson said: “As the largest category on the site, fashion sales on have grown 24% YoY with a fashion item sold every 3.5 seconds. Australian consumers have long demanded easier access online to the fashion brands they know and love so it’s incredibly exciting to offer those brands direct through the new Fashion Gallery on eBay.”

“Clever consumers can now easily mix and match new local and international fashion finds while still getting the great deals they expect from eBay businesses. We look forward to welcoming even more retailers online and on to the Fashion Gallery in the near future.”

Iain Nairn, CEO Witchery Holdings Group “The Witchery Group is committed to staying at the forefront of the online retail revolution. Being part of this revolution is recognising that customers want to shop for fashion through multiple online channels. Launching the Witchery and Mimco stores in eBay's Fashion Gallery will allow us to reach more customers through Australia's largest online shopping community as well as provide our existing customers with a new channel to shop their favourite Australian fashion brands.”

“Seafolly is an iconic Australian brand and we are excited to be able to offer our range of swimwear and beachwear directly to eBay customers. Seafolly’s presence on the eBay Fashion Gallery is part of our broader multi-channel strategy, which brings the brand to Australian consumers whether they choose to shop online from home or in their local shopping centre,” commented Anthony Halas, CEO Seafolly.

Gary Perlstein, CEO, Specialty Fashion Group, “Above all else, SFG values excellent service in aspiring to make women everywhere look good and feel great. We are committed to maintaining the great service that our customers expect on eBay’s new Fashion Gallery. With the majority of the online shopping population visiting eBay every month, we’re excited by the possibilities the Fashion Gallery opens up for our brands.”


[1] Australia Retail: Internet Retailing Boom 2.0, Morgan Stanley, 27 June 2011

[2] Research was carried out by Galaxy Research on behalf of in August 2011. There were 1,219 respondents aged 18-49 from across Australia.

[3] Based on all 18-49 year olds (10m) spending an average annual additional shopping cost of $1,408.60