eBay predicts Black Friday will be the busiest online shopping day of 2019

Press Release

Australia’s number one online shopping destination¹ is predicting that for the first time ever, Black Friday will be the busiest day of the year for Australians shopping online.

eBay estimates more than 2.6-million people will visit on Friday, 29 November. Of these visits, over 1.9-million will be via mobile devices, an increase on Black Friday 2018. Data also suggests spending will see double digit growth compared to 2018, with mobile purchases driving this.

eBay Australia’s Head of Retail Insights, Gavin Dennis said, “With an unparalleled pool of buying and selling data, eBay is a true reflection of Australian retail and shopping trends. Black Friday is a major event in the US and our data shows Australia has officially caught onto this retail phenomenon, opting for the convenience, delivery options and time-saving benefits of online shopping.

“Traditionally we’ve seen our busiest shopping day fall in December but the rise in popularity of Black Friday has spurred an earlier start to the Christmas retail season. This is driven by consumers shopping smarter and taking advantage of the great discounts offered by retailers.”

Throughout the day there will be approximately 5 gifts purchased every second with 3 of those via mobile as more people shop on-the-go. Site-wide shopping is predicted to peak between 8.30pm to 8.45pm, while the busiest time for mobile shopping will be later in the evening between 9.00pm to 9.15pm. In comparison, desktop sales peak during lunchtime from 12pm to 12.15pm.

Shoppers are expected to continue supporting homegrown businesses with more than half (54 per cent) of items purchased from Australian retailers selling on the site. Recent eBay research reveals shoppers make an extra effort to support Australian businesses at Christmas (50 per cent)[1].

eBay seller, Doron Kushlin, Co-Founder of k.g.electronic based in Melbourne, said Black Friday has become one of the key retail moments, driven mostly by his eBay store: “We’ve seen Black Friday sales really take off over the last two years. Last year’s Black Friday was one of the biggest days we’ve ever had and we’re expecting this year will be bigger and better than ever before.” 

Marking 20 years in Australia, eBay is a one stop shop that now boasts more than 40,000 Australian retailers including Myer, Big W and Coles. 90 per cent of what’s sold on is brand new.

eBay will be starting its Black Friday deals early, beginning with 20 per cent off millions of items from 21 November.

“With millions of deals from toys to electronics and even grocery via our vibrant network of Australian retailers, eBay’s Black Friday sales are the best way for shoppers to get a head start on Christmas,” said Dennis.

Head to for all the details.




  1. eBay named by Roy Morgan as Australia’s favourite online destination in its June online shopping survey, 18 June 2018
  2. YouGov research amongst 1,033 Australian parents with children under 12 years old, commissioned by eBay Australia, September 2019


For more information, please contact:

Catherine Tomlinson, Pulse
T: 0423 799 729 | E:

Tahra De Souza, Pulse
T: 0431 435 019 | E:


About eBay Marketplaces:

eBay is one of the world’s largest online marketplaces, connecting people with the things they need and love virtually anytime, anywhere. eBay has 183-million active buyers globally and more than 1.4-billion live individual and merchant listings at any given time. With mobile apps available in 190 countries, eBay delivers a personalised shopping experience and seamless access to inventory from down the street and around the world. Tailored shopping experiences customise buying and selling; and eBay provides variety and choice for sellers by enabling them to offer goods through online, mobile and local channels to consumers around the world. For more information, visit