Trends and Data

eBay unwraps the hottest toys this Christmas

Press Release

Today, Australia’s number one shopping destination¹, has revealed its top toys and trends for Christmas 2019. Based on Australian shopper trends and research, eBay’s toy experts have handpicked the most-wanted toys.

eBay Australia’s Sophie Onikul said, “Every month Aussies visit for the latest products at the best prices. We’ve made Christmas shopping easy by combining eBay’s unparalleled pool of data, with newly commissioned research and industry trends to uncover the hottest toys for 2019.”

This year’s hottest toy is expected to be the Owleez, the first ever interactive pet that you can teach to fly. Other top toys include the ZURU Pets Alive Boppi The Booty Shakin’ Llama, Artie 3000 The Coding Robot and LEGO ® sets inspired by Star Wars™ and Frozen.

“We’re seeing three key trends emerge - driven by kids moving away from screens. The classics we all remember from our childhood such as building toys, books and board games are enjoying a resurgence, while we’ve seen a huge shift towards soft skill development with smarter interactive toys that require nurturing and patience to unlock the fun. We’re also seeing a focus on science, technology, engineering and maths (STEM) toys,” said Onikul.

eBay’s top toy trends for Christmas 2019

1. Classics are here to stay:

○ Building toys: According to eBay-commissioned data, 39 per cent² of parents think it’s all about hands-on creative play with construction and brick toys topping the list. LEGO sales on eBay are up nearly 60 per cent on last year and with the new LEGO ® Star Wars™ BOOST Droid Commander set, LEGO ® is set to be a must-have under the tree this Christmas.

○ Books: Books are wiggling back into wish lists this Christmas with almost four in 10 (38 per cent)³ parents considering books over cuddly toys. This year eBay has seen more than 2.3-million searches on the site for children’s and young adult books. Andy Griffiths’ latest, The 117-Storey Treehouse, is eBay’s top pick book for young readers.

○ Board games: eBay has seen a 27 per cent year-on-year growth in board game purchases, showing a shift away from the television and towards the table. Board games like Monopoly Voice Banking, Pictionary Air and Plumber Pants are likely to become new family favourites.

2. Interactive nurturing: Toys that require nurturing and encourage patience are huge this Christmas. eBay’s hottest toy of 2019, the Owleez ™, is the first-ever baby owl you can teach to fly with love and care. There’s also Rizmo ™, the first-ever toy that evolves from a ball to a fluffy monster the more you nurture it. This year, three of our top 10 toys for little kids sit in this category.

3. Coding’s not just for the classroom: Research shows STEM occupations will grow by 11 per cent (271,300) by May 2023 with non-STEM jobs only projected to grow 6 per cent over the same period⁴. This year, eBay expects Artie 3000 the Coding Robot to be a big hit with little coders.

“We know Christmas is an expensive time of year. In fact, this year our research shows parents are expected to spend nearly $546 million⁵ collectively and $200 per child on Christmas gifts. With just over a month to go, we’re helping ease the Christmas pressure. Whether it's gifting, decorations or even Christmas lunch, eBay has Christmas covered via its 40,000 Australian retailers including Myer, Big W and Coles,” Onikul said.

You can find all the top toys at

eBay’s top toys of 2019:

Top 10 toys for little kids

Top 10 toys for big kids


eBay Owleez

Razor A5 DLX Scooter

eBay Razor A5 DLX Scooter

Hatchimals WOW

eBay Hatchimals WOW

NERF Fortnite TS Blaster

eBay NERF Fortnite TS Blaster

Candylocks Basic Doll

eBay Candylocks Basic Doll

Pictionary Air

eBay Pictionary Air

FurReal™ Disney© The Lion King Mighty Roar Simba

eBay Disney The Lion King Mighty Roar Simba FurReal

Artie 3000
The Coding Robot

eBay Artie 3000 The Coding Robot

ZURU Pets Alive Boppi
The Booty Shakin’ Llama

eBay ZURU Pets Alive Boppi The Booty Shakin Llama

LEGO® Star Wars™ BOOST
Droid Commander 75253

eBay LEGO Star Wars BOOST Droid Commander 75253

Easy Steer Sportster

eBay Easy Steer Sportster

Nintendo Switch Lite

eBay Nintendo Switch Lite

Plumber Pants

eBay Plumber Pants

Monopoly Voice Banking

eBay Monopoly Voice Banking

LEGO® DUPLO® Frozen Ice Castle

eBay LEGO DUPLO Frozen Ice Castle

The 117-Storey Treehouse by Andy Griffiths

eBay The 117 Storey Treehouse by Andy Griffiths


eBay Rizmo

LEGO® Hidden Side™ Newbury Haunted High School 70425

eBay LEGO Hidden Side Newbury Haunted High School 70425

Disney© Frozen II Singing Elsa Doll

eBay Disney Frozen 2 Singing Elsa Doll

Build A Bot Zebra

eBay Build A Bot Zebra


Previous Next Ebay Toy Lab Christmas 1st Group 116 Ebay Toy Lab Christmas 1st Group 088 Ebay Toy Lab Product Group 001  


You can download product imagery here and lifestyle imagery here of all eBay’s top toys for Christmas 2019. 

For more information, please contact:

Catherine Tomlinson, Pulse
T: 0423 799 729 | E:

Tahra De Souza, Pulse
T: 0431 435 019 | E:

About eBay Marketplaces:

eBay is one of the world’s largest online marketplaces, connecting people with the things they need and love virtually anytime, anywhere. eBay has 183-million active buyers globally and more than 1.4-billion live individual and merchant listings at any given time. With mobile apps available in 190 countries, eBay delivers a personalised shopping experience and seamless access to inventory from down the street and around the world. Tailored shopping experiences customise buying and selling; and eBay provides variety and choice for sellers by enabling them to offer goods through online, mobile and local channels to consumers around the world. For more information, visit


¹ eBay named by Roy Morgan as Australia’s favourite online destination in its June online shopping survey, 18 June 2018

² YouGov Research, commissioned by eBay, conducted September 2019 with a sample of 1033 Australians

³ YouGov Research, commissioned by eBay, conducted September 2019 with a sample of 1033 Australians


⁵ YouGov Research, derived from 0-4 years: average spend per child $178.11 x 1.46478 million 0-4 years in the popn.= $260.89 million and 5-12 years: average spend per child $210.84 x 2.35248 million (source ABS census) 5-12 years in the popn.=$285.16 million. In total, $546.05 million