Brits nail the winter blues

The perfect manicure become the must-have pick me up 


Brits Nail the Winter Blues

The perfect manicure become the must-have pick me up 

The winter blues are brought on by short days, miserable weather and a lack of cash leaving Britain down in the dumps. However, savvy Brits are banning their post-Christmas despair and reaching for the bottle (of polish.) Looking for an instant pick me up at a purse-friendly price, style seekers have driven sales of nail varnish sky high with an average of 4,360 bottles of polish being sold every day in January on

Having the perfect manicure is fast becoming the must-have accessory, with total yearly sales of nail polish in 2010 rising 78% in 2011. The quick-fix polish is a recession-friendly way to change your look without breaking the bank with household to designer polishes available.

This spring, it’s clear the one-colour, one-stroke look isn’t for everyone. Since Zooey Deschanel was spotted on the red carpet with her tuxedo nails, sales of nail art kits are up 319%.

Runway trends are also inspiring spikes in the colours. The top polish colours selling on are:

  1. 1.     Nude Polish. Since S/S 2012 Fashion Weeks last September, it is clear that nude nails – spotted on the Armani, Christopher Kane and Phillip Liam runways – are the lead spring nail trend
  2. 2.     Glitter Polish. Glitter polish to achieve Missoni and Alexander McQueen catwalk looks comes in second
  3. 3.     Pastel Pink. Some are choosing to stay pretty in pink to achieve Chanel’s spring look with a pastel hue – with a rise of baby pink hues sales since September
  4. 4.     Neon. And after designers like Jen Kao and Nicole Miller opted for the neon version of the reverse French, two-tone and even ombré manicures on the S/S 2012 catwalks, bright, bold varnishes are up


For any further information please contact the eBay press office at Shine Communications – 020 7100 7100

Sarah Hazen – – 020 7841 7096

Ashley Deverell – - 020 7841 4887

Rachel Byrne – - 020 7100 7100

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.'s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit