eBay Endless Runway returns to London Fashion Week for its third year, as the only pre-loved shoppable show on the London Fashion Week schedule. Celebrating pre-loved fashion in partnership with the British Fashion Council, a collective of established creatives will contribute pieces to the catwalk presentation that audiences can shop in real time via eBay Live in London, at 5pm BST on Thursday 17 September.
Acting as creative commissioner, eBay’s 2026 eBay Endless Runway convenes a collective of voices spanning fashion, film, literature, art and culture, united by the belief that the world’s most desirable wardrobe already exists. As both marketplace and archive, eBay uses its London Fashion Week show to celebrate pre-loved fashion as a source of originality, individuality and discovery.
This year’s contributors, drawing from their own wardrobes and creative worlds, will respond to the 2026 theme ‘Forever’ using pre-loved fashion to answer the question: what deserves to live forever? Each runway look will be styled by eBay’s Pre-Loved Styling Team, and available to purchase in real time on eBay Live.
The 2026 inaugural eBay Endless Runway Cultural Commission includes:
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Adwoa Aboah, Activist & Model
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Akinola Davies Jr, BAFTA-winning filmmaker
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Charles Jeffrey, Fashion Designer
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Daisy Edgar-Jones, Actress
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Giles Deacon, Fashion Designer
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Harry Lambert, VIP Stylist
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Isabella Burley, Founder, Climax Books
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Kai Isaiah Jamal, Poet, Model and Activist
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Osman Ahmed, Model, Writer and Contributing Editor
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Raven Smith, Author and Columnist
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Sandy Powell CBE, Costume Designer
Shoppers are invited to join the FROW via eBay Live on September 17, 2025, at 5:00 p.m. BST, hosted and presented by columnist Raven Smith. Set reminders to watch and shop the runway HERE or tune in @eBayUKofficial on YouTube.
As part of this commitment to further inform the discourse around fashion, eBay is supporting leading London art and design college Central Saint Martins’ Fashion Fund, designed to support student scholarships, facilities, and special projects. All proceeds from the sales during the eBay Live will be donated to the CSM Fashion Fund, strengthening the next generation of fashion talent and creating meaningful pathways into the industry.
Kirsty Keoghan, GM EU Fashion, eBay commented: “eBay Endless Runway is about putting pre-loved fashion at the centre of the cultural conversation in a way that reflects how people are really shopping today. As the resale market continues to grow, bringing together influential voices from fashion, film and culture to ask what deserves to live forever is a powerful way to celebrate the enduring value and creative potential of circular fashion. Through eBay Live, that story becomes even more immediate and engaging - giving people the chance to discover and shop the pieces in real time.”
Laura Weir, CEO, British Fashion Council commented: "The future of fashion depends on both creative excellence and responsible innovation. eBay Endless Runway brings those ideas together, celebrating creativity while championing a more circular future. What's particularly exciting about Endless Runway is how it turns that concept into something tangible and immediate - audiences aren't just watching a show, they're able to shop it in real time. It's a new way to experience fashion and a powerful demonstration of what a circular industry can look like in practice."
Daisy Edgar-Jones, Actress commented:
“I've always been drawn to second-hand fashion and finding pieces with a bit of history and personality - there's something nice about giving clothes another life. That's part of why I wanted to donate to the eBay Endless Runway show. Fashion's more fun when it's about finding something unexpected, not just buying new.”
In addition, as part of eBay’s London Fashion Week activity this year, eBay Live will host a five-day programme of live shopping streams at 180 Studios from Thursday 17th to Monday 21st September, featuring curated edits across pre-loved fashion, luxury accessories, sneakers, watches and jewellery.
Follow @ebay_uk on Instagram and TikTok for more information on eBay Endless Runway.
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Editor’s Notes:
For further information, hi-res photography/renders and interview opportunities, please contact the Press Team at ebay@modusbpcm.com.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
About eBay Live
eBay has long been a trusted destination for fans to buy and sell authentic items tied to the moments that define sports, style and pop culture, and eBay Live brings fans even closer to the action. Offering unrivaled inventory, trusted sellers, and real-time community interaction, eBay’s live shopping experience continues to grow. For more information and to explore upcoming eBay Live programming throughout the weekend, visiteBay Live UK.
2026 Endless Runway Curators:
Adwoa Aboah
Adwoa Aboah is a fashion model and actress who has been featured on the covers of American and British Vogue. Beyond her work in entertainment and fashion, Adwoa has become one of the leading global voices on mental health as founder of Gurls talk, - a community-led non-profit organization dedicated to promoting the mental health and wellbeing of adolescent girls and young women.
Akinola Davies Jr
Akinola Davies Jr is a BAFTA-winning filmmaker, writer and visual artist. In 2025, he made his directorial debut with “My Father’s Shadow” which received several nominations on awards shows, where Akinola won British Independent Film Award for Best Director and the Gotham Independent Film Award for Breakthrough Director.
Charles Jeffrey
Charles Jeffrey is a Scottish fashion designer who launched his label Charles Jeffrey LOVERBOY in 2015, following his graduation from Central St Martins. Charles is the recipient of numerous awards, including Breakthrough Designer at GQ Men of the Year Awards and was a finalist for the LVMH Prize in 2018. Charles Jeffrey LOVERBOY has been worn by global names such as Harry Styles and Tilda Swinton.
Daisy Edgar-Jones
Daisy Edgar-Jones is a critically acclaimed actress known for her versatile work across film, television, and theater. She will next star as Elinor Dashwood in the remake of the classic Jane Austen novel, SENSE AND SENSIBILITY, from Working Title and Focus Features. The film will release in the UK September 25th and in the US on October 16th.
Next year, Edgar-Jones will star in NEON’s A PLACE IN HELL, also starring Michelle Williams; Netflix’s HERE COMES THE FLOOD with Denzel Washington and Robert Pattinson; and she will lead the adaptation of TOMORROW, AND TOMORROW, AND TOMORROW, coming to theaters November 12, 2027. Also upcoming, Edgar-Jones will star in the dark comedy series, MOSQUITO, from Tony McNamara, also starring Nicholas Hoult.
Edgar-Jones first broke out in the Emmy-nominated limited series NORMAL PEOPLE, adapted from Sally Rooney’s best-selling novel of the same name. Past screen credits also include Universal’s TWISTERS from Lee Issac Chung, WHERE THE CRAWDADS SING, FRESH, ON SWIFT HORSES, and the FX limited series UNDER THE BANNER OF HEAVEN, for which she earned a Golden Globe nomination.
Giles Deacon
Giles Deacon is a British Fashion Designer who made his debut with his eponymous label Giles in 2004. Deacon’s work mixes fashion, fine art, theatre and grand scale glamour and he was previously appointed head designer at Bottega Veneta and Gucci. Giles Deacon has received the British Designer of the Year Award.
Harry Lambert
Harry Lambert is a London-based stylist well known for his editorial and celebrity styling, working with titles including British & American Vogue, W Magazine, and WSJ – as well as talent including Emma Corrin, Harry Styles and Alexander Skarsgard. Harry’s work is known for its story telling, camp and joyful nature and culturally impactful red carpets.
Isabella Burley
Isabella Burley is a London and New York-based creative consultant and the founder of Climax Books, a concept bookstore and cultural platform. She has previously served as Chief Marketing Officer at Acne Studios and as Editor-in-Chief of Dazed, becoming the title’s youngest-ever editor at the age of 24. Across her work, Isabella has built a career around championing emerging creative talent and bringing together the worlds of fashion, art and publishing.
Kai-Isaiah Jamal
A model, poet and trans-visibility activist Kai-Isaiah Jamal comes from South London. Kai-Isaiah made history in 2021 as the first Black trans model to walk in a Louis Vuitton menswear show, and has since continued to focus on exploring identity, race and masculinity.
Osman Ahmed
Osman Ahmed is a writer, editor and cultural commentator working across fashion and contemporary culture. She is the founder of Private Parts, a Substack exploring the people, ideas and undercurrents shaping culture today, and regularly contributes to publications such as British Vogue, Harper’s Bazaar, the Financial Times, and Vanity Fair.
Raven Smith
Raven Smith is a London-based Sunday Times bestselling author and columnist known for his irreverent social commentary, dubbed “the funniest man on Instagram” by his 330k+ followers. His books include Raven Smith’s Trivial Pursuits (2020) and Raven Smith’s Men (2022), praised by The Observer as “wise, sharp and naughty.”
Sandy Powell CBE
Sandy Powell, CBE, is the most BAFTA nominated costume designer of all time. Renowned for her work on ‘Shakespeare in Love’, ‘The Young Victoria’, ‘The Aviator’, ‘The Other Boleyn Girl’ and ‘The Favourite’, Sandy's designs have become synonymous with cinematic elegance. In 2025 she was made a Commander of The British Empire (CBE) for services to the film industry.