eBay Marks 20 Years as Global Marketplace, Introduces New App Experience

The new app experience features ‘Shop,’ ‘Activity,’ and ‘Sell’ channels to improve usability

An exciting new starting point in eBay’s vision to drive big innovation across all shopping devices

 As part of eBay’s 20thbirthday celebrations, the platform has released eBay 4.0, a new app for iOS and Android that creates an easier, more personalised way to shop and sell, and enables eBay’s community to discover things that inspire them, anytime, anywhere.


The new app is synchronized over iOS and Android to enable a unified shopping experience across channels.  In addition, the interface includes three accessible at-a-click channels:


o   ‘Activity’ – lets you review items you are buying or selling in one location.  While also allowing users to create a ‘watch list’ in which to keep an eye on products and those the user follows.

o   ‘Shop’ - brings new life to eBay’s vibrant selection.  The new design aesthetic makes it easier to browse, access items and shop.

o   ‘Sell’ – the new app provides price recommendations, photo editing tools and product description feature processes to make selling easier.

The power of mobile retail

Consumers are increasingly shopping more via mobile devices.  59% of purchases made on eBay are touched by mobile.


The ecommerce pioneer has been changing the way people buy and sell for two decades and continues to reinvent the shopping experience.  Innovations in mobile are a focus point of that strategy.


Devin Wenig, eBay Chief Executive Officer said: “Our new mobile app reflects our commitment to creating great experiences for our buyers and enabling continued success for our sellers.  Looking ahead to the next 20 years, our vision is for the world to shop on eBay first because we offer the best choice and most relevance, powered by the simplest and most profitable selling platform.”


Whether people are searching or selling; browsing, bidding or choosing to “Buy It Now” (79% of items available are fixed price), eBay continues to innovate across screens of all sizes.  From introducing one of the first apps for iPhone in 2008 to reaching 279 million app downloads globally, eBay has a history of mobile leadership. eBay 4.0 for iPhone, iPad and Android is a key step in delivering a simple, customised experience for buyers and sellers across all devices. The new app is tailored to fill people’s inspiration and utility needs, while also bringing selling to the forefront – all supported by platform updates that increase app speed, efficiency and consistency.


RJ Pittman, eBay Chief Product Officer said: “eBay 4.0 is a significant step forward for the company and underscores our commitment to the mobile commerce world we live in today.  Inspired by customer feedback, the new app introduces a more simplified user experience and personalization that learns from your interests. This release represents an exciting new starting point from which we aim to drive big innovation across all devices at once.”


About eBay

eBay (NASDAQ: EBAY) is the world’s most vibrant marketplace for discovering great value and unique selection. eBay connects millions of buyers and sellers around the globe, empowering people and creating opportunity through Connected Commerce. Our vision is for the world to shop on eBay first because we offer the best choice and most relevance, powered by the simplest and most profitable selling platform. We partner but never compete with our sellers and create stronger connections between buyers and sellers with product experiences that are fast, mobile and secure. As we celebrate our 20th anniversary, we're just as passionate today about connecting buyers and sellers as when we founded the company in 1995. For more information, visit