eBay Powers Searching and Shopping with Images on Mobile Devices

Press Release

Just snap and search: eBay image recognition allows customers to find matching items on marketplace from a photograph taken on their phone

How it Works 

  • See it – find something you like
  • Snap it – take a photo of it on our app
  • Shop it – eBay will find items from our sellers that match your search for you to buy

July 09, 2018 – Today, eBay UK announced Image Search, a new experience for shoppers to use pictures instead of words to search eBay’s catalogue of 1.1 billion items. Enabled by artificial intelligence and machine learning, this innovative way to shop will allow people to quickly find the things they love at a click of a button on their mobile devices.

“Moments of shopping inspiration can come at any time, whether you’re walking down the street or browsing your social media feed,” said Rob Hattrell, Vice President of eBay UK. “At eBay, we’re focused on creating new complementary technology that helps our millions of customers. Whether this is helping buyers to easily find the things they love at the best value, or by surfacing relevant inventory from sellers on the platform in a new and engaging way. eBay Image Search makes it possible for people to shop and sell on eBay by using any image or photo that inspires them.”

A whole new shopping experience

With Image Search, shoppers can take a photo or use an existing photo from their camera roll of an item they want to purchase and enter it into the Search bar. eBay will then surface listings that are a close match or visually similar so users can purchase.

Powered by artificial intelligence and machine learning 

To help people solve the challenge of spending hours scouring stores or the web for certain items, eBay applied artificial intelligence and machine learning technology. These technologies are already embedded across the eBay experience making the Marketplace’s vast product catalogue easily searchable. As people continue to use eBay Image Search, eBay will be able to surface even richer results and filtering - from new, nearly new and used items.

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2017, eBay enabled $88 billion of gross merchandise volume.

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