eBay predicts Valentine's drops, Michael Jordan's birthday & NBA All Star Weekend will send sneaker market into a February Frenzy

Press Release

As searches soar, now is the time to list your sneakers with 2.5% seller fees

14 February 2022, London:  New data released today by eBay UK reveals the impact of hyped sneaker drops on the wider resale market. Upcoming drops of the Air Jordan 1 Mid Valentine’s Day, amongst others, are set to catalyse the demand for sneakers more widely. 

Searches for ‘sneakers’ are up 927% so far in February compared to last year, with Valentine’s Day, NBA icon Michael Jordan’s birthday (17 Feb)  and NBA All-Star weekend (20 Feb)  triggering sneakerheads to grab a new pair for themselves or a loved one.  

When big sneakers dropped in 2021, searches on eBay boomed in the next four days. From 427% more searches following the release of Adidas Yeezy Boost 350 v2 Bred, to a huge 962% more searches when Adidas Yeezy Boost 350 v2 MX Rock landed and as many as 1847% more for Air Jordan 11 Cool Grey - the trend is confirmed..**

As Air Jordan 1 Mid Valentine’s Day, New Balance x Aimé Leon Dore 993 and Air Jordan 5 Racer Blue are amongst the biggest sneaker drops set to land this month, eBay predicts that now is the prime time for sneakerheads to sell their sneakers and fund their new drops.

To help sneakerheads get trading on their latest kicks, eBay is lowering seller fees to just 2.5% on all sneakers, regardless of their selling price  for a limited time only - Monday 14th until 21st February 2022. 

eBay UK’s very own sneakerhead, Wahaaj Shabbir, Sneaker Category Manager has said: “Sneakerheads come to eBay to buy and sell exclusive sneaker drops that are hard to get your hands on. We see it every time - when a sneaker legend like Michael Jordan is front of mind, and it’s the run up to NBA All Star weekend, we see mass market movement. With so much heat setting to land in February, now is the time to list your sneakers with so many buyers looking on site and then you can set your sights on your next dunks, ”.

For sneakerheads considering selling a pair of sneakers that they have boxed up at home, in order to fund the purchase of an upcoming big drop, see below the top 10 most popular sneakers on eBay, based on sales in the past year:

  1. Nike Air Force 1 Low 07 White

  2. Nike Dunk Low Retro Black White Panda

  3. Adidas Yeezy Boost 350 V2 Light

  4. Air Jordan 4 Retro Lightning (2021)

  5. Yeezy Boost 350 V2 Bred 2017

  6. Jordan 1 Retro High OG Patent Bred

  7. Nike Air Force 1 07 Triple White

  8. Adidas Yeezy Boost 350 V2 MX Rock

  9. Adidas Yeezy Boost 350 V2 Beluga Reflective

  10. Air Jordan 11 Retro Cool Grey 2021

With eBay UK, sneakerheads can buy and sell with complete confidence as the very first eBay authentication centre opened in 2021 to facilitate ‘Authenticity Guarantee’ on sneakers. Through the ‘Authenticity Guarantee’ programme, the most popular sneaker brands sold on eBay UK for over £100 will be fully vetted and verified by an independent team of industry experts – Sneaker Con – at no extra cost to the buyer or seller. The programme currently authenticates the most popular sneaker styles and brands on the marketplace, including Nike, Adidas and New Balance (also Reebok, Puma, Converse, Vans and Asics) in new and most recently, used condition.

 -- ENDS --

Notes to Editor

*Based on eBay search data February 1st-7th 2022 vs. February 1st-7th 2021

**Based on eBay search data in the four days following the sneaker drops vs. the four days before the sneaker drops


Eight tips for selling from eBay’s Sneaker Category Manager, Wahaaj Shabbir: 

  1. Key words are key - Take the time to get your keywords right and bidders will come. When buyers search, automatically filters the listing titles, so it's crucial to write your listing in your fellow users’ language and use the terminology they search for - especially brand and product names.  

  2. Pictures are important - Most users will not bid on items they cannot see. For best results, take photos in natural light against a neutral background and be honest about any scratches or aesthetic damage to the item.  

  3. Be as detailed as possible- Be honest about the condition of the product and be sure to note any wear and tear. By including details that can’t be seen in the image, for example if you are selling clothes noting the feel or fit of the product, you’ll help buyers decide if this is the item for them. 

  4. Look at past sold items- has a function that allows you to search for the item you want to sell and then filter the results by sold items. Here, you can view the price the item has sold for and get insight into how others have listed it.  

  5. Be realistic with pricing- consider your pricing strategy carefully following the eBay pricing recommendations. Try searching for similar items on eBay, to make sure you’re going for the right price and always ask yourself ‘would I pay this price for this item?

  6. Selling Sundays - eBay’s busiest time for buyers is Sunday evenings so schedule your listings to end around that time and choose 10-day auctions to ensure the maximum number of bids. The longer your item is listed, the more chance of people seeing it, so unless it's time-sensitive, pick 10 days.