New statistics released from eBay identify that the classic ‘LBD’ takes on a new meaning this month as the ‘Little Black Dress’ is replaced by the ‘Long Black Dress for Bump’ (LBD4B) as the nation’s number one maternity style for mums-to-be.
Inspired by pregnant A-listers including Erin O’Connor and Drew Barrymore, sales of black maternity dresses have soared 163% on eBay over the last three months. Red dresses, similar to those worn by Kate Winslet and Kim Kardashian grabbed the number two spot in the maternity fashion charts, with sales rising 120% since January.
eBay spokesperson, Laura Wilkinson-Rea says, “Feeling and looking good is just as important as ever for mums-to-be. There are over 750 long black maternity dresses alone on eBay.co.uk and with sellers including Debenhams and Mammas & Papas, eBay is a one-stop-fashion-shop for both mum and bump.”
For more information please contact the eBay press office on: pressoffice@eBay.com or +44 7827 242 941
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eBay, Inc. enables commerce by delivering flexible and scalable solutions that foster merchant growth through its eBay Marketplaces, PayPal and eBay Enterprise brands. For more information visit www.ebayinc.com